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  1. The top social networking sites for job seekers
  2. How to leverage Twitter
  3. How to manage your reputation on Google
  4. How to effectively use job boards

Take advantage of this free career advice today!

What People Are Saying

Working with Cheryl last year was one of the best experiences in a long time of pursuing my professional development. She was able to help me define my visions, focus my efforts, and guide me towards an efficient and successful job search. Even though she has not worked in my field, she provided me with plenty of tailored resources and taught me how to use social media tools for professional networking and growth. Even after finding a new job I continue to work with her on my career development goals, because she thinks out of the box and gives advice that consistently brings me closer to the 5-year goal that she helped me formulate. Cheryl always appears to be one step ahead of your thought process and is extremely talented at asking the necessary questions so you can reach your own conclusions as to what seems best for you. She is motivating, supportive, optimistic yet realistic, and one of the most positive forces you can have on your side while trying to reach the next goal.”

Susanne Ebling

Cheryl has been a pleasure to work with and she gets results. I found a new position, in a tough economic environment, through LinkedIn using the strategies that Cheryl taught me. I was in the job market actively looking for over six months. I was not using social media before the pilot program with Cheryl and was having very limited success. Once I started using social media based under Cheryl's direction, my success rate improved dramatically and the number of interviews increased resulting in multiple job offers. I highly recommend Cheryl as a career coach.

Dave Becker

“I had been struggling with the umptenth rewrite of my resume for weeks, unable to get it to speak out for me. Then a mutual friend recommended Cheryl. I didn't call her right away since I stubbornly insisted to myself that I could do it without help. Finally, I realized that I needed a new set of eyes and some new thinking. Cheryl's response knocked me over. In a few short days I had a powerful resume that is exactly what I was looking for as well as a cover letter that I can easily customize. Cheryl delivers!

Richard Floyd

Cheryl wrote my resume, and after weeks of sending out my old resume and getting no phone calls, as soon as I got the first draft I sent it to a few job listings and was 5 for 6 in return phone calls- yes 5 for 6!!!..after no responses in the first 2 weeks; Cheryl's work made that much of a difference!! I know anyone looking to move on from where they are working and needs that GREAT resume should contact Cheryl immediately.”

Darrin Bailey

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LinkedIn Group, Expand Your Network

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LinkedIn is a great professional networking tool.  When there are people on LinkedIn that you want to connect with who you don’t know personally, you can reach out to them.  You can use InMail ((LinkedIn’s confidential email system) or you can contact people through groups that you belong to.  But with these options to connect with strangers also comes responsibility.  You need to use LinkedIn responsibly in order to be taken seriously.  Otherwise, your networking efforts will make you fall flat on your face.

Here are some cardinal rules of what not to do when reaching out to people for the first time on LinkedIn:

  1. Don’t spam them.  This is huge.  Too many people decide that LinkedIn is a great place to reach out to everyone, and they use LinkedIn as an opportunity to mass mail everyone that they can.  People don’t join LinkedIn for more junk mail.  You are not likely to get positive responses from mass mailings on the site, if you get any responses at all.
  1. Don’t send an invitation without tailoring it.  When you invite a stranger to join your network, give the person some context for your invitation.  For example, if you see that the person just published a great post or was quoted in the media, you can mention this as your motivation for reaching out to connect.  Without the context, the person doesn’t know why you want to connect, and may not be inclined to accept your invitation.
  1. Don’t reach out before doing your homework.  Research the person that you want to connect with before making contact.  Hopefully you will be able to find something in common with that person.  It may be that you are both alumni of the same school, that you know people in common, or that you worked for the same organization in the past.  These types of things give you a point of connection.
  1. Don’t immediately ask for something.  This is a big turnoff.  You haven’t earned the right to ask a stranger for anything.  Wait until you have established a positive relationship first.  It’s best to give in the beginning and cultivate a relationship so that when you get to the point of being comfortable enough to ask for something, the other person is likely to say yes.
  1. Don’t start networking until your profile represents you well.  Strangers don’t know you, so the first impression they will have of you is from your profile.  If they see an unflattering photo, typos, and incomplete information, their first impression will not be a positive one.  As much as you may want to start networking now, don’t do it until your profile is top-notch.
  1. Don’t send any communications without using spell check and grammar check first.  Whether it is posting an update, responding to a post in groups, or writing your own post, it’s always best to check your spelling and grammar.  What you write is representing you and your brand, and people who don’t know you will judge you accordingly.

Is your profile holding you back from being able to harness the networking power of LinkedIn?  Talk to a social media expert today!  Call 877-743-9521 or send an email to admin@calltocareer.com.