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What People Are Saying

Working with Cheryl last year was one of the best experiences in a long time of pursuing my professional development. She was able to help me define my visions, focus my efforts, and guide me towards an efficient and successful job search. Even though she has not worked in my field, she provided me with plenty of tailored resources and taught me how to use social media tools for professional networking and growth. Even after finding a new job I continue to work with her on my career development goals, because she thinks out of the box and gives advice that consistently brings me closer to the 5-year goal that she helped me formulate. Cheryl always appears to be one step ahead of your thought process and is extremely talented at asking the necessary questions so you can reach your own conclusions as to what seems best for you. She is motivating, supportive, optimistic yet realistic, and one of the most positive forces you can have on your side while trying to reach the next goal.”

Susanne Ebling

Cheryl has been a pleasure to work with and she gets results. I found a new position, in a tough economic environment, through LinkedIn using the strategies that Cheryl taught me. I was in the job market actively looking for over six months. I was not using social media before the pilot program with Cheryl and was having very limited success. Once I started using social media based under Cheryl's direction, my success rate improved dramatically and the number of interviews increased resulting in multiple job offers. I highly recommend Cheryl as a career coach.

Dave Becker

“I had been struggling with the umptenth rewrite of my resume for weeks, unable to get it to speak out for me. Then a mutual friend recommended Cheryl. I didn't call her right away since I stubbornly insisted to myself that I could do it without help. Finally, I realized that I needed a new set of eyes and some new thinking. Cheryl's response knocked me over. In a few short days I had a powerful resume that is exactly what I was looking for as well as a cover letter that I can easily customize. Cheryl delivers!

Richard Floyd

Cheryl wrote my resume, and after weeks of sending out my old resume and getting no phone calls, as soon as I got the first draft I sent it to a few job listings and was 5 for 6 in return phone calls- yes 5 for 6!!!..after no responses in the first 2 weeks; Cheryl's work made that much of a difference!! I know anyone looking to move on from where they are working and needs that GREAT resume should contact Cheryl immediately.”

Darrin Bailey

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Looking for a job is work.  And just as you can make mistakes at work, you can make mistakes in your job search.  Read on to find out if you are inadvertently making any of these common mistakes.

Resume Mistakes

1)      You use a format that doesn’t look executive. It’s easy to pull up a template on the Internet and use that to craft your resume.  But if that format doesn’t say “executive” on first glance, you could prejudice a recruiter who is screening your resume against you before the person even reads your content.

2)      The content doesn’t convey the scope of your responsibilities. Sometimes executives are overly concise when writing their resumes.  They assume that anyone in their field would know from their job titles that they have the skills required.  But HR professionals cannot assume anything when they read your resume.  You need to spell things out for them in some detail without getting into overkill.  By skimping on the overview of your duties, you could lead your reader to believe that you really haven’t done much in your different positions.

3)      You don’t highlight quantified accomplishments. A resume without crisply worded, powerful, quantified accomplishment statements is not likely to be noticed. Many job seekers make the mistake of simply listing their duties. But a laundry list of duties makes a job seeker sound like everyone else who has done similar work. Accomplishments distinguish you from your competition. And they show that you have actually made a contribution to the organization’s bottom line.

4)      You provide too much data. Generally speaking, by the time you reach the C-suite, you have a lot of experience.  Sometimes it is difficult for executives to distinguish what is really important from what isn’t on the resume.  The result is a resume that is too long and overly wordy.  And since recruiters are typically short on time, a lengthy document only gives recruiters a reason to move on to the next candidate.

Online Branding Mistakes

5)       You haven’t identified the unique qualities that set you apart from others in your field. One way to do this is to review what others have said about you over the years.  No doubt you will start to see some repetition as you do this.  Maybe you are known as a turnaround specialist, having entered underperforming companies or departments and returned them to financial solvency in a short period of time.  Or maybe you are recognized as a sales leader, identifying new markets and seizing the opportunity to increase market share.

6)      Your profiles don’t promote and reinforce your brand. Your professional headline should summarize the essence of your brand succinctly.  Your picture should reflect your brand.  Any videos, blog posts, or documents attached to your profile should be part of your branding strategy.


7) You assume that you interview well. As an executive you probably interview candidates, but that is not the same as being on the other side of the desk.  Take the time to practice responding to interview questions so that you can be sure to shine at the interview.

8) You speak in generalities and don’t target your comments to the position. This is a common error.  Many executives don’t take the time to review the job posting thoroughly to identify parts of their background that directly relate to the position that they are interviewing for.  As a result, they speak about themselves in a very general way at the interview, and don’t stay laser-focused on the identified requirements on the job posting.

9)  You don’t make the sale. In large part due to the mistakes listed above, many executives don’t make the sale.  They don’t convince the interviewer(s) that they are the perfect fit for the job.  If you have made it to the interview stage, the company has decided that you are a top candidate.  But since everyone else interviewing for the position is also a top candidate, it is up to you to convince the company that you are the perfect person to fill the position.

*If you are struggling with any aspect of your job search, stop struggling and start winning!  Call 877-743-9521 today!

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