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  1. The top social networking sites for job seekers
  2. How to leverage Twitter
  3. How to manage your reputation on Google
  4. How to effectively use job boards

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What People Are Saying

Working with Cheryl last year was one of the best experiences in a long time of pursuing my professional development. She was able to help me define my visions, focus my efforts, and guide me towards an efficient and successful job search. Even though she has not worked in my field, she provided me with plenty of tailored resources and taught me how to use social media tools for professional networking and growth. Even after finding a new job I continue to work with her on my career development goals, because she thinks out of the box and gives advice that consistently brings me closer to the 5-year goal that she helped me formulate. Cheryl always appears to be one step ahead of your thought process and is extremely talented at asking the necessary questions so you can reach your own conclusions as to what seems best for you. She is motivating, supportive, optimistic yet realistic, and one of the most positive forces you can have on your side while trying to reach the next goal.”

Susanne Ebling

Cheryl has been a pleasure to work with and she gets results. I found a new position, in a tough economic environment, through LinkedIn using the strategies that Cheryl taught me. I was in the job market actively looking for over six months. I was not using social media before the pilot program with Cheryl and was having very limited success. Once I started using social media based under Cheryl's direction, my success rate improved dramatically and the number of interviews increased resulting in multiple job offers. I highly recommend Cheryl as a career coach.

Dave Becker

“I had been struggling with the umptenth rewrite of my resume for weeks, unable to get it to speak out for me. Then a mutual friend recommended Cheryl. I didn't call her right away since I stubbornly insisted to myself that I could do it without help. Finally, I realized that I needed a new set of eyes and some new thinking. Cheryl's response knocked me over. In a few short days I had a powerful resume that is exactly what I was looking for as well as a cover letter that I can easily customize. Cheryl delivers!

Richard Floyd

Cheryl wrote my resume, and after weeks of sending out my old resume and getting no phone calls, as soon as I got the first draft I sent it to a few job listings and was 5 for 6 in return phone calls- yes 5 for 6!!!..after no responses in the first 2 weeks; Cheryl's work made that much of a difference!! I know anyone looking to move on from where they are working and needs that GREAT resume should contact Cheryl immediately.”

Darrin Bailey

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LinkedIn Group, Expand Your Network

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Are you a member of a LinkedIn group?  If you are not, you should be.  You can be a member of 100 groups on LinkedIn at a time.  This is a generous amount, and the average person would not want to be a member of that many groups because it is too time-consuming to keep up with them all.  But even though you don’t want to overwhelm yourself with being involved in too many groups, that does not in any way detract from the fact that being a group member on LinkedIn is a plus.

So how do you get the most of LinkedIn groups?

1)      Join groups. First of all, to get the most out of a LinkedIn group, you have to join.  Many people do not take advantage of this feature on LinkedIn, probably because they don’t know how it will benefit them.

2)      Contribute. Once you join a group, you need to take the next step and contribute to the group.  Each group gives you the ability to post something that would be relevant to the group.  You can post an article or ask a question that you would like for group members to respond to.  By doing this, you can gain visibility within the group and become known.

3)      Comment. When other group members post questions to the open forum, comment on the questions.  This is a way to share your expertise with other people who share similar interests.

4)      Check the Jobs tab. If you are looking for new opportunities, you might not realize that each group has a Jobs tab where employers can post their vacancies.  You may see positions posted here that are not posted elsewhere.

5)      Strike up conversations. One advantage of joining a group is that you can contact up to 15 group members individually each month.  So instead of having to use InMail to reach someone who is not a first level contact, by joining a group, you extend your reach across the site.

But before you start using groups to your advantage, make sure that your LinkedIn profile is top-notch.  You don’t want other group members to be favorably impressed with your comments and questions on LinkedIn and then give your profile a thumbs-down.  Your brand has to be consistent.

*CalltoCareer.com aids LinkedIn users with maximizing their use of the site and optimizing their profiles.