Does your profile need a refresh? Here is an easy way to find out. Your LinkedIn metrics tell the story. If you take a look at the number of people who have viewed your profile, and the number is low, that is probably an indication that you need to make your profile more attractive so that you get more visitors.
So what can you do to make your profile more appealing? Here are five quick tips:
Improve your photo. Take a critical look at your current picture on LinkedIn. Is it a candid that is more appropriate for Facebook? If so, invest the money in a professional photo. You want to project a professional image.
Improve your headline. Did you ever take the time to change the headline from the default to your most recent job title? If you haven’t, you are missing a golden opportunity to define for employers what you can do for them. This tagline shows up every time you interact on LinkedIn, so give some real thought to what you want to convey to the LinkedIn audience.
Improve your summary. Since the summary is near the top of your profile, it has to have some punch in order to capture the reader’s attention. If it doesn’t say much, you don’t motivate readers to go any further. Think of it as your elevator pitch in writing. What can you say in short amount of space that immediately conveys the value that you add to an organization?
Improve your experience section. If your experience section doesn’t highlight accomplishments, it definitely needs improvement. Too many LinkedIn users simply give the bare essentials on their profiles—job title, company name, and dates. This is not enough information to motivate an employer to contact you for an interview. Give more detail about what you have done.
Improve your recommendations. You might be wondering, “How can I improve my recommendations?” For one thing, you can increase the number of recommendations that you have on your profile by asking people you know. Secondly, you can improve the quality of your recommendations by giving your references guidance on what you want them to say. You don’t have to write the recommendations for them, but based on your job target, you can tell them what aspects of your background you want them to focus on for the recommendations. This will give you more substantive recommendations that are meatier than ones that basically say, “Jim is a nice guy.”
*Are you struggling with making your profile appealing to employers and recruiters? Get help today! Call 877-743-9521.