LinkedIn is a great tool for job seekers and networkers. With its millions of users that include employers and headhunters, it is a go-to resource for professionals and executives who want to advance their careers. But with all the capabilities of LinkedIn for finding new opportunities, many users make a huge mistake which can mean the difference between accomplishing their goals on LinkedIn or not.
So what is this mistake that millions of LinkedIn users are making? It is so simple that it should be obvious, but it isn’t. It has to do with the professional headline. LinkedIn automatically defaults to your current job title for your headline. Most people never bother to change it, not realizing that they are missing a valuable opportunity to distinguish themselves from other people in their field on this very important social networking platform.
You may be wondering why the professional headline is so important. Think about this. Every time you interact on LinkedIn, your professional headline appears. Right below your name is that headline. So if you don’t change the default setting for the headline, you miss a golden opportunity to tell employers about you. The default headline typically says more about your most recent employer than it does about you.
Here is a typical default professional headline, “Director of Human Resources, ABC Corporation.” That doesn’t necessarily add value to your profile. But if you were to say, “Human Resources Executive who builds partnerships with other executives in the organization to engage employees in the mission of the organization,” that is a value-added statement. It immediately tells prospective employers what contribution you make to a company.
So take advantage of this prime real estate on your profile. It could mean that more people click through to your profile and reach out to you. And it also means that you can define for employers what you bring to the table in just a few words.
*Does your profile need more appeal? A professional can revamp the profile for you and get you noticed! Call 877-743-9521 now!