What is your brand? This is a very common question these days since branding has become such a hot topic, not just for companies, but for individuals. As part of this process, you need to determine what you want to be known for. After you have identified your unique qualities (there may be several), think about which ones you really want to market to a potential employer. There is no point in emphasizing skills that you no longer want to use or skills that employers are not interested in.
Since you have limited space on the resume (usually a maximum of two pages), you have to get to the point quickly. Here are some areas on the resume that you can use to shape and reiterate your brand:
Your name. Add abbreviations for advanced degrees and certifications after your name. This will immediately catch the employers’ attention, and it will very succinctly highlight your qualifications.
Job target. Highlight your job target at the top of the resume after your name and contact information and before the professional summary by using a specific job title. For example, you can put IT Executive or HR Director at the top so that it quickly defines for employers what type of position you are seeking.
Professional summary. The professional summary is a great teaser that gives a high-level overview of you as a professional. All the information that follows should support what is mentioned in the professional summary. Because most employers have limited time, you need to really sharpen the professional summary so that it highlights what is most important about your background that would be of most interest to a prospective employer.
Accomplishments. It is critical to have accomplishments on your resume. Without them, you look like everybody else in your field who has had similar job titles. Wherever you can, you should quantify your accomplishments to show how you have contributed to the bottom line. You can talk about improving processes, saving/making money, and bringing in new business.
Education/Training. If you have a recent degree and/or certification that is highly desirable in your field, make sure to highlight that information on the resume. This can set you apart from other candidates, and it demonstrates to employers that you have invested in yourself and in your career.
These are a few ways that you can use your resume to reinforce your brand and interest employers in your candidacy for their open positions.
*Is your resume falling flat? If you are not generating the type of responses that you want from your resume, get help from a branding expert at 877-743-9521 today!