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What People Are Saying

Working with Cheryl last year was one of the best experiences in a long time of pursuing my professional development. She was able to help me define my visions, focus my efforts, and guide me towards an efficient and successful job search. Even though she has not worked in my field, she provided me with plenty of tailored resources and taught me how to use social media tools for professional networking and growth. Even after finding a new job I continue to work with her on my career development goals, because she thinks out of the box and gives advice that consistently brings me closer to the 5-year goal that she helped me formulate. Cheryl always appears to be one step ahead of your thought process and is extremely talented at asking the necessary questions so you can reach your own conclusions as to what seems best for you. She is motivating, supportive, optimistic yet realistic, and one of the most positive forces you can have on your side while trying to reach the next goal.”

Susanne Ebling

Cheryl has been a pleasure to work with and she gets results. I found a new position, in a tough economic environment, through LinkedIn using the strategies that Cheryl taught me. I was in the job market actively looking for over six months. I was not using social media before the pilot program with Cheryl and was having very limited success. Once I started using social media based under Cheryl's direction, my success rate improved dramatically and the number of interviews increased resulting in multiple job offers. I highly recommend Cheryl as a career coach.

Dave Becker

“I had been struggling with the umptenth rewrite of my resume for weeks, unable to get it to speak out for me. Then a mutual friend recommended Cheryl. I didn't call her right away since I stubbornly insisted to myself that I could do it without help. Finally, I realized that I needed a new set of eyes and some new thinking. Cheryl's response knocked me over. In a few short days I had a powerful resume that is exactly what I was looking for as well as a cover letter that I can easily customize. Cheryl delivers!

Richard Floyd

Cheryl wrote my resume, and after weeks of sending out my old resume and getting no phone calls, as soon as I got the first draft I sent it to a few job listings and was 5 for 6 in return phone calls- yes 5 for 6!!!..after no responses in the first 2 weeks; Cheryl's work made that much of a difference!! I know anyone looking to move on from where they are working and needs that GREAT resume should contact Cheryl immediately.”

Darrin Bailey

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What is your brand?  This is a very common question these days since branding has become such a hot topic, not just for companies, but for individuals.   As part of this process, you need to determine what you want to be known for.  After you have identified your unique qualities (there may be several), think about which ones you really want to market to a potential employer.  There is no point in emphasizing skills that you no longer want to use or skills that employers are not interested in.

Since you have limited space on the resume (usually a maximum of two pages), you have to get to the point quickly.  Here are some areas on the resume that you can use to shape and reiterate your brand:

Your name. Add abbreviations for advanced degrees and certifications after your name.  This will immediately catch the employers’ attention, and it will very succinctly highlight your qualifications.

Job target. Highlight your job target at the top of the resume after your name and contact information and before the professional summary by using a specific job title.  For example, you can put IT Executive or HR Director at the top so that it quickly defines for employers what type of position you are seeking.

Professional summary. The professional summary is a great teaser that gives a high-level overview of you as a professional.  All the information that follows should support what is mentioned in the professional summary.  Because most employers have limited time, you need to really sharpen the professional summary so that it highlights what is most important about your background that would be of most interest to a prospective employer.

Accomplishments. It is critical to have accomplishments on your resume.  Without them, you look like everybody else in your field who has had similar job titles.  Wherever you can, you should quantify your accomplishments to show how you have contributed to the bottom line.  You can talk about improving processes, saving/making money, and bringing in new business.

Education/Training. If you have a recent degree and/or certification that is highly desirable in your field, make sure to highlight that information on the resume.  This can set you apart from other candidates, and it demonstrates to employers that you have invested in yourself and in your career.

These are a few ways that you can use your resume to reinforce your brand and interest employers in your candidacy for their open positions.

*Is your resume falling flat?  If you are not generating the type of responses that you want from your resume, get help from a branding expert at 877-743-9521 today!

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