Just think. You could get employers to come to you instead of you beating the bushes to get to them. Does that sound too good to be true? Well, it’s not. If you position yourself correctly, you can be an employer’s ideal candidate, and they will beat a path to your door.
So what does it take to magnetically draw employers to you?
1) Have people in your network rave about you. You tooting your own horn doesn’t carry a lot of weight with employers. But when they get endorsements from people who know you, and these are people that they trust, they will want to get in touch with you about suitable openings for you.
2) Drive traffic to your LinkedIn profile. To drive traffic to the profile, you should incorporate keywords. Recruiters will search for their ideal candidates by keywords, just as they do with a resume database. That means that it is essential that savvy LinkedIn users find the types of keywords that recruiters are likely to use. I recommend that people analyze vacancy announcements to see what keywords come up over and over again and then use those keywords in their profiles. For example, you might see keywords like project management for IT, business partner for HR, wealth management for finance, or strategic planning for a senior level executive.
3) Build a great reputation through professional associations. Professional associations are a great place to attract potential employers. By presenting at monthly meetings you can become known in your field outside of your current employment. You can also volunteer to work on committees within the association. By doing this you can become top of mind when employers are looking for a new hire.
4) Become an expert in your field. Professionals who want to be viewed as experts in their fields can demonstrate their expertise by getting published in professional journals and/or the general media. Also, receiving a patent says something about a professional’s level of expertise. You can open more doors for yourself by positioning yourself as an expert.
5) Obtain the hottest skills in your field. it is becoming increasingly common that certifications above and beyond a college degree are required for many fields. Obtaining a certification that is hot can mean more pay and more job opportunities.