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  1. The top social networking sites for job seekers
  2. How to leverage Twitter
  3. How to manage your reputation on Google
  4. How to effectively use job boards

Take advantage of this free career advice today!

What People Are Saying

Working with Cheryl last year was one of the best experiences in a long time of pursuing my professional development. She was able to help me define my visions, focus my efforts, and guide me towards an efficient and successful job search. Even though she has not worked in my field, she provided me with plenty of tailored resources and taught me how to use social media tools for professional networking and growth. Even after finding a new job I continue to work with her on my career development goals, because she thinks out of the box and gives advice that consistently brings me closer to the 5-year goal that she helped me formulate. Cheryl always appears to be one step ahead of your thought process and is extremely talented at asking the necessary questions so you can reach your own conclusions as to what seems best for you. She is motivating, supportive, optimistic yet realistic, and one of the most positive forces you can have on your side while trying to reach the next goal.”

Susanne Ebling

Cheryl has been a pleasure to work with and she gets results. I found a new position, in a tough economic environment, through LinkedIn using the strategies that Cheryl taught me. I was in the job market actively looking for over six months. I was not using social media before the pilot program with Cheryl and was having very limited success. Once I started using social media based under Cheryl's direction, my success rate improved dramatically and the number of interviews increased resulting in multiple job offers. I highly recommend Cheryl as a career coach.

Dave Becker

“I had been struggling with the umptenth rewrite of my resume for weeks, unable to get it to speak out for me. Then a mutual friend recommended Cheryl. I didn't call her right away since I stubbornly insisted to myself that I could do it without help. Finally, I realized that I needed a new set of eyes and some new thinking. Cheryl's response knocked me over. In a few short days I had a powerful resume that is exactly what I was looking for as well as a cover letter that I can easily customize. Cheryl delivers!

Richard Floyd

Cheryl wrote my resume, and after weeks of sending out my old resume and getting no phone calls, as soon as I got the first draft I sent it to a few job listings and was 5 for 6 in return phone calls- yes 5 for 6!!!..after no responses in the first 2 weeks; Cheryl's work made that much of a difference!! I know anyone looking to move on from where they are working and needs that GREAT resume should contact Cheryl immediately.”

Darrin Bailey

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Just think.  You could get employers to come to you instead of you beating the bushes to get to them.  Does that sound too good to be true?  Well, it’s not.  If you position yourself correctly, you can be an employer’s ideal candidate, and they will beat a path to your door.

So what does it take to magnetically draw employers to you?

1)      Have people in your network rave about you. You tooting your own horn doesn’t carry a lot of weight with employers.  But when they get endorsements from people who know you, and these are people that they trust, they will want to get in touch with you about suitable openings for you.

2)      Drive traffic to your LinkedIn profile. To drive traffic to the profile, you should incorporate keywords.  Recruiters will search for their ideal candidates by keywords, just as they do with a resume database. That means that it is essential that savvy LinkedIn users find the types of keywords that recruiters are likely to use.  I recommend that people analyze vacancy announcements to see what keywords come up over and over again and then use those keywords in their profiles.  For example, you might see keywords like project management for IT, business partner for HR, wealth management for finance, or strategic planning for a senior level executive.

3)      Build a great reputation through professional associations. Professional associations are a great place to attract potential employers.  By presenting at monthly meetings you can become known in your field outside of your current employment.  You can also volunteer to work on committees within the association.  By doing this you can become top of mind when employers are looking for a new hire.

4)      Become an expert in your field. Professionals who want to be viewed as experts in their fields can demonstrate their expertise by getting published in professional journals and/or the general media.  Also, receiving a patent says something about a professional’s level of expertise. You can open more doors for yourself by positioning yourself as an expert.

5)      Obtain the hottest skills in your field. it is becoming increasingly common that certifications above and beyond a college degree are required for many fields. Obtaining a certification that is hot can mean more pay and more job opportunities.

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