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What People Are Saying

Working with Cheryl last year was one of the best experiences in a long time of pursuing my professional development. She was able to help me define my visions, focus my efforts, and guide me towards an efficient and successful job search. Even though she has not worked in my field, she provided me with plenty of tailored resources and taught me how to use social media tools for professional networking and growth. Even after finding a new job I continue to work with her on my career development goals, because she thinks out of the box and gives advice that consistently brings me closer to the 5-year goal that she helped me formulate. Cheryl always appears to be one step ahead of your thought process and is extremely talented at asking the necessary questions so you can reach your own conclusions as to what seems best for you. She is motivating, supportive, optimistic yet realistic, and one of the most positive forces you can have on your side while trying to reach the next goal.”

Susanne Ebling


Cheryl has been a pleasure to work with and she gets results. I found a new position, in a tough economic environment, through LinkedIn using the strategies that Cheryl taught me. I was in the job market actively looking for over six months. I was not using social media before the pilot program with Cheryl and was having very limited success. Once I started using social media based under Cheryl's direction, my success rate improved dramatically and the number of interviews increased resulting in multiple job offers. I highly recommend Cheryl as a career coach.

Dave Becker


“I had been struggling with the umptenth rewrite of my resume for weeks, unable to get it to speak out for me. Then a mutual friend recommended Cheryl. I didn't call her right away since I stubbornly insisted to myself that I could do it without help. Finally, I realized that I needed a new set of eyes and some new thinking. Cheryl's response knocked me over. In a few short days I had a powerful resume that is exactly what I was looking for as well as a cover letter that I can easily customize. Cheryl delivers!

Richard Floyd


Cheryl wrote my resume, and after weeks of sending out my old resume and getting no phone calls, as soon as I got the first draft I sent it to a few job listings and was 5 for 6 in return phone calls- yes 5 for 6!!!..after no responses in the first 2 weeks; Cheryl's work made that much of a difference!! I know anyone looking to move on from where they are working and needs that GREAT resume should contact Cheryl immediately.”

Darrin Bailey





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5 REASONS WHY YOU’RE INVISIBLE TO RECRUITERS ON LINKEDIN

Have you ever wondered why your profile is not getting the views that it should?  Have you never been contacted by a recruiter?  Even if you are not actively looking for a job at this point, would you at least like to hear of opportunities?

If your answer is yes to any of these questions, it is highly probable that your LinkedIn profile is holding you back.  Read on to find out specifically why recruiters aren’t contacting you.

1)      You don’t have keywords on your profile that recruiters are using. When recruiters search for their perfect candidates on LinkedIn, they search by keywords.  If you don’t have those keywords on your profile, chances are excellent that your profile will not come up in a search.

2)      You have not worked to increase your visibility. Most people have a profile on LinkedIn because they know that they should be on LinkedIn.  But in most cases, all that they have done is to start a profile.  They haven’t put any work into increasing their visibility on LinkedIn, which will in turn increase recruiters’ awareness of them.  By and large, you get out of LinkedIn what you put into it.  If you do not make an effort to engage with other LinkedIn members, you lower your chances of being found by recruiters.

3)      You haven’t correctly specified your industry. If you started your LinkedIn profile a while ago and have not updated it, you could fall into this category.  You may have been in one industry before, but now you are in a different industry which is now part of your job target.  If recruiters are specifically looking for someone in a specific industry, your profile may easily be lost in the shuffle.

4)      Your profession is not part of your brand. Your professional headline automatically defaults to your most recent position with that job title.  What that means for you is that if you don’t go into your profile and change that, you may find yourself in a situation where your employer is highlighted more than your profession.  Not all job titles are actually descriptive of what you do.  So if you have a job title that is vague (i.e., program analyst), you could be contributing to making yourself invisible to recruiters by not defining for them what your profession is.

5)      You never completed your profile. According to LinkedIn itself, users with complete profiles are 40 times more likely to receive opportunities through LinkedIn.  Here is what LinkedIn says makes your profile complete:

  • Your industry and location
  • An up-to-date current position (with a description)
  • Two past positions
  • Your education
  • Your skills (minimum of 3)
  • A profile photo
  • At least 50 connections

*Are you effectively using your profile to land interviews from the 95% of all organizations that are using LinkedIn to source or vet candidates, or are you one of the many who is on LinkedIn but never is contacted by recruiters for job opportunities?  If you fall into the latter group, your LinkedIn profile needs polishing.  Get help from Call to Career today at 877-743-9521.