Have you ever wondered why your profile is not getting the views that it should? Have you never been contacted by a recruiter? Even if you are not actively looking for a job at this point, would you at least like to hear of opportunities?
If your answer is yes to any of these questions, it is highly probable that your LinkedIn profile is holding you back. Read on to find out specifically why recruiters aren’t contacting you.
1) You don’t have keywords on your profile that recruiters are using. When recruiters search for their perfect candidates on LinkedIn, they search by keywords. If you don’t have those keywords on your profile, chances are excellent that your profile will not come up in a search.
2) You have not worked to increase your visibility. Most people have a profile on LinkedIn because they know that they should be on LinkedIn. But in most cases, all that they have done is to start a profile. They haven’t put any work into increasing their visibility on LinkedIn, which will in turn increase recruiters’ awareness of them. By and large, you get out of LinkedIn what you put into it. If you do not make an effort to engage with other LinkedIn members, you lower your chances of being found by recruiters.
3) You haven’t correctly specified your industry. If you started your LinkedIn profile a while ago and have not updated it, you could fall into this category. You may have been in one industry before, but now you are in a different industry which is now part of your job target. If recruiters are specifically looking for someone in a specific industry, your profile may easily be lost in the shuffle.
4) Your profession is not part of your brand. Your professional headline automatically defaults to your most recent position with that job title. What that means for you is that if you don’t go into your profile and change that, you may find yourself in a situation where your employer is highlighted more than your profession. Not all job titles are actually descriptive of what you do. So if you have a job title that is vague (i.e., program analyst), you could be contributing to making yourself invisible to recruiters by not defining for them what your profession is.
5) You never completed your profile. According to LinkedIn itself, users with complete profiles are 40 times more likely to receive opportunities through LinkedIn. Here is what LinkedIn says makes your profile complete:
- Your industry and location
- An up-to-date current position (with a description)
- Two past positions
- Your education
- Your skills (minimum of 3)
- A profile photo
- At least 50 connections
*Are you effectively using your profile to land interviews from the 95% of all organizations that are using LinkedIn to source or vet candidates, or are you one of the many who is on LinkedIn but never is contacted by recruiters for job opportunities? If you fall into the latter group, your LinkedIn profile needs polishing. Get help from Call to Career today at 877-743-9521.