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What People Are Saying

Working with Cheryl last year was one of the best experiences in a long time of pursuing my professional development. She was able to help me define my visions, focus my efforts, and guide me towards an efficient and successful job search. Even though she has not worked in my field, she provided me with plenty of tailored resources and taught me how to use social media tools for professional networking and growth. Even after finding a new job I continue to work with her on my career development goals, because she thinks out of the box and gives advice that consistently brings me closer to the 5-year goal that she helped me formulate. Cheryl always appears to be one step ahead of your thought process and is extremely talented at asking the necessary questions so you can reach your own conclusions as to what seems best for you. She is motivating, supportive, optimistic yet realistic, and one of the most positive forces you can have on your side while trying to reach the next goal.”

Susanne Ebling


Cheryl has been a pleasure to work with and she gets results. I found a new position, in a tough economic environment, through LinkedIn using the strategies that Cheryl taught me. I was in the job market actively looking for over six months. I was not using social media before the pilot program with Cheryl and was having very limited success. Once I started using social media based under Cheryl's direction, my success rate improved dramatically and the number of interviews increased resulting in multiple job offers. I highly recommend Cheryl as a career coach.

Dave Becker


“I had been struggling with the umptenth rewrite of my resume for weeks, unable to get it to speak out for me. Then a mutual friend recommended Cheryl. I didn't call her right away since I stubbornly insisted to myself that I could do it without help. Finally, I realized that I needed a new set of eyes and some new thinking. Cheryl's response knocked me over. In a few short days I had a powerful resume that is exactly what I was looking for as well as a cover letter that I can easily customize. Cheryl delivers!

Richard Floyd


Cheryl wrote my resume, and after weeks of sending out my old resume and getting no phone calls, as soon as I got the first draft I sent it to a few job listings and was 5 for 6 in return phone calls- yes 5 for 6!!!..after no responses in the first 2 weeks; Cheryl's work made that much of a difference!! I know anyone looking to move on from where they are working and needs that GREAT resume should contact Cheryl immediately.”

Darrin Bailey





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5 Ways You Are Lowering Your Salary Without Realizing It

You might think that your employer has total control over your salary.  But that is not true.  You too have a part to play.  If you feel underpaid, don’t just rant and rave at the injustice of your employer.  Take an introspective look at what you are doing, however unwittingly, to perpetuate the situation.  As the saying goes, “Someone can only ride your back if you bend it.”

Here are some unconscious ways that many employees sabotage their earning potential without realizing it:

1) A resume that doesn’t represent your true skill level. If your resume doesn’t truly show that you are worthy of a higher salary, you have already low-balled yourself in the prospective employer’s eyes.  Many job seekers don’t put a lot of time and thought into writing their own resumes.  They may look at their position descriptions and copy them verbatim onto the resume.  Some don’t even do that much.  They just write a few lines per job, and that is all.  But to be truly competitive, you need to match your skills to the vacancy so that you show your worth from what is often the first point of contact:  your resume.

2) Poor negotiation skills. A lack of good negotiation skills is the downfall of many a job seeker.  Most companies are not going to give you a top salary just because you are good at what you do.  You need good negotiation skills as well.  Even if you hate negotiating, you can improve in this area through practice.  Take advantage of articles in well-respected periodicals that will give you pointers on how to negotiate salary effectively.

3) Overlooking the sources for the best jobs.  Did you know that all job search methods are not created equal?  If you rely solely on major job boards such as CareerBuilder and Monster, you could be jeopardizing your earning potential by doing that.  The reason is that often the best paying jobs are found through networking, not through posting your resume on a job site or responding to posted vacancies.  So don’t overlook your network.  You do so at your own peril.

4) Not advocating for a raise. After you land a position, the negotiation is not over.  You may need to advocate for yourself to get the raise that you deserve.  If you don’t, you are leaving money on the table.  It may feel uncomfortable to talk to your boss about a raise, but being underpaid can be even more uncomfortable.

5)  Not keeping your skills current. You will definitely lower your earning potential if your skills are dated.  The truth of the matter is that in addition to lowering your earning potential, you can also lower your level of employability if you do not stay up to date with your skills in your field.  When you have skills that are in demand, you can often name your price.  You are in a position where employers need you, and they will pay for your skills.

So as you can see, you have a role to play in how much you make and how much you can command.  Take this advice to heart so that you will not be a victim, but a victor in the work world.

*Need help increasing your salary potential?  A career coach can help you position yourself to receive a top salary.  Call 877-743-9521 or send an email to admin@calltocareer.com to learn more.

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