Have you ever given any thought to your LinkedIn profile? If you are like most LinkedIn users, you haven’t. Most people skip right over the headline when they are creating the profile. But you can be contributing to your low number of views by ignoring that very important tagline. Users may choose to click on your profile or not depending on what your headline says.
Read on to find out how your headline can be a deal breaker or a deal maker:
1) Don’t use the headline default. Your headline will automatically default to your job title at the most recent organization listed on your profile. But you have the option to change this headline to anything you like. If you are like most users on LinkedIn, you have never changed your headline. You can distinguish yourself from your competition by developing a headline that doesn’t merely give free PR to your company, but something that showcases relevant skills that employers would be interested in. This is really important because your headline shows up every time you interact on LinkedIn. Use that space to your best advantage. It’s prime real estate.
2) Make it a teaser. The headline should give the visitor to your profile enough information to make the person want to read on. Space is limited for the headline so it needs to have enough punch to grab the reader’s attention quickly. Otherwise, unfortunately, you give the reader a reason to move on to the next profile and not review yours in any depth.
3) Add value. Your professional headline should say something about what you have to offer to a potential employer. If you are a trainer, for example, you might say this, “Trainer/Instructional Designer – Increasing Bottom Line Profitability Through Learning Strategies.” If done correctly, your professional headline will pique the interest of the reader and entice the reader to delve more deeply into your profile.
4) Highlight information that the rest of your profile will support. Just as you would on a resume, you describe yourself in the headline. You can talk about yourself as award-winning, results-driven, collaborative, team-oriented, etc. But it is critical that you support these descriptions with actual examples that substantiate your claims. For example, if you describe yourself as results-driven, you need to give specific examples of results that you have achieved for former employers. If you describe yourself as award-winning, of course you need to actually cite your awards.
Need help with making your profile eye-catching? Talk to a social media expert at 877-743-9521 or send an email to email@example.com today!