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  4. How to effectively use job boards

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What People Are Saying

Working with Cheryl last year was one of the best experiences in a long time of pursuing my professional development. She was able to help me define my visions, focus my efforts, and guide me towards an efficient and successful job search. Even though she has not worked in my field, she provided me with plenty of tailored resources and taught me how to use social media tools for professional networking and growth. Even after finding a new job I continue to work with her on my career development goals, because she thinks out of the box and gives advice that consistently brings me closer to the 5-year goal that she helped me formulate. Cheryl always appears to be one step ahead of your thought process and is extremely talented at asking the necessary questions so you can reach your own conclusions as to what seems best for you. She is motivating, supportive, optimistic yet realistic, and one of the most positive forces you can have on your side while trying to reach the next goal.”

Susanne Ebling

Cheryl has been a pleasure to work with and she gets results. I found a new position, in a tough economic environment, through LinkedIn using the strategies that Cheryl taught me. I was in the job market actively looking for over six months. I was not using social media before the pilot program with Cheryl and was having very limited success. Once I started using social media based under Cheryl's direction, my success rate improved dramatically and the number of interviews increased resulting in multiple job offers. I highly recommend Cheryl as a career coach.

Dave Becker

“I had been struggling with the umptenth rewrite of my resume for weeks, unable to get it to speak out for me. Then a mutual friend recommended Cheryl. I didn't call her right away since I stubbornly insisted to myself that I could do it without help. Finally, I realized that I needed a new set of eyes and some new thinking. Cheryl's response knocked me over. In a few short days I had a powerful resume that is exactly what I was looking for as well as a cover letter that I can easily customize. Cheryl delivers!

Richard Floyd

Cheryl wrote my resume, and after weeks of sending out my old resume and getting no phone calls, as soon as I got the first draft I sent it to a few job listings and was 5 for 6 in return phone calls- yes 5 for 6!!!..after no responses in the first 2 weeks; Cheryl's work made that much of a difference!! I know anyone looking to move on from where they are working and needs that GREAT resume should contact Cheryl immediately.”

Darrin Bailey

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Have you ever given any thought to your LinkedIn profile?  If you are like most LinkedIn users, you haven’t.  Most people skip right over the headline when they are creating the profile.  But you can be contributing to your low number of views by ignoring that very important tagline.  Users may choose to click on your profile or not depending on what your headline says.

Read on to find out how your headline can be a deal breaker or a deal maker:

1)      Don’t use the headline default. Your headline will automatically default to your job title at the most recent organization listed on your profile.  But you have the option to change this headline to anything you like.  If you are like most users on LinkedIn, you have never changed your headline.  You can distinguish yourself from your competition by developing a headline that doesn’t merely give free PR to your company, but something that showcases relevant skills that employers would be interested in.  This is really important because your headline shows up every time you interact on LinkedIn.  Use that space to your best advantage.  It’s prime real estate.

2)      Make it a teaser. The headline should give the visitor to your profile enough information to make the person want to read on.  Space is limited for the headline so it needs to have enough punch to grab the reader’s attention quickly.  Otherwise, unfortunately, you give the reader a reason to move on to the next profile and not review yours in any depth.

3)      Add value. Your professional headline should say something about what you have to offer to a potential employer.  If you are a trainer, for example, you might say this, “Trainer/Instructional Designer – Increasing Bottom Line Profitability Through Learning Strategies.”  If done correctly, your professional headline will pique the interest of the reader and entice the reader to delve more deeply into your profile.

4)      Highlight information that the rest of your profile will support. Just as you would on a resume, you describe yourself in the headline.  You can talk about yourself as award-winning, results-driven, collaborative, team-oriented, etc.  But it is critical that you support these descriptions with actual examples that substantiate your claims.  For example, if you describe yourself as results-driven, you need to give specific examples of results that you have achieved for former employers.  If you describe yourself as award-winning, of course you need to actually cite your awards.

Need help with making your profile eye-catching?  Talk to a social media expert at 877-743-9521 or send an email to admin@calltocareer.com today!

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