Would you like to know if your LinkedIn profile is hitting the mark or not? After all, having your profile on LinkedIn does not equal wowing recruiters who are looking for ideal candidates. The proof of that is that there are many LinkedIn users who have profiles that have never resulted in any interviews at all.
So what are recruiters looking for? Read on to find out.
- Photo. A photo that looks professional is a must. Some people prefer not to have a photo, usually because they don’t want to disclose their ethnicity or age right up front, but the truth of the matter is that without a photo you can give the impression that you are trying to hide something. Other LinkedIn users may question the validity of your profile given the fact that some profiles are fake.
- Relevant Experience. Recruiters will be comparing the information that you share on your profile with specific job vacancies. If you do not clearly highlight your relevant experience, it is highly likely that you will be overlooked.
- Evidence of Success. In addition to listing your relevant experience, you can take the opportunity to stand out from your peers by showcasing evidence of your success. In other words, you can upload PowerPoint presentations, links to media exposure, and actual projects (if they are not proprietary information) so that you show employers what you are capable of.
- Education. Don’t overlook this section. For most office jobs, a certain level of education is either preferred or required. And while you are thinking about education, make sure you include continuing education, not just degrees that you completed.
- Industry Experience. Most employers have a preference for industry experience. When you set up your profile, you will be asked to choose an industry. You should choose an industry that your past work experience will support.
- Recommendations. You must have a minimum of three recommendations on LinkedIn. More is better, but make sure that you have at least three. And these recommendations must be strong and specific. It’s a good idea to give your references coaching points on the top skill areas that they should address in the recommendation. That way, when recruiters view those recommendations, they will see that you are known for your expertise in these areas.
- Connections. You should be connected to a minimum of 50 people in your network to really take advantage of the power of LinkedIn. And recruiters will often check to see who you are connected to. You probably remember the saying, “Birds of a feather flock together.” If you are associated with well-regarded people in your field, that reflects well on you as a potential candidate.
Need help bringing your profile up to snuff? Contact a LinkedIn expert today at 877-743-9521 or send an email to email@example.com.