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  1. The top social networking sites for job seekers
  2. How to leverage Twitter
  3. How to manage your reputation on Google
  4. How to effectively use job boards

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What People Are Saying

Working with Cheryl last year was one of the best experiences in a long time of pursuing my professional development. She was able to help me define my visions, focus my efforts, and guide me towards an efficient and successful job search. Even though she has not worked in my field, she provided me with plenty of tailored resources and taught me how to use social media tools for professional networking and growth. Even after finding a new job I continue to work with her on my career development goals, because she thinks out of the box and gives advice that consistently brings me closer to the 5-year goal that she helped me formulate. Cheryl always appears to be one step ahead of your thought process and is extremely talented at asking the necessary questions so you can reach your own conclusions as to what seems best for you. She is motivating, supportive, optimistic yet realistic, and one of the most positive forces you can have on your side while trying to reach the next goal.”

Susanne Ebling


Cheryl has been a pleasure to work with and she gets results. I found a new position, in a tough economic environment, through LinkedIn using the strategies that Cheryl taught me. I was in the job market actively looking for over six months. I was not using social media before the pilot program with Cheryl and was having very limited success. Once I started using social media based under Cheryl's direction, my success rate improved dramatically and the number of interviews increased resulting in multiple job offers. I highly recommend Cheryl as a career coach.

Dave Becker


“I had been struggling with the umptenth rewrite of my resume for weeks, unable to get it to speak out for me. Then a mutual friend recommended Cheryl. I didn't call her right away since I stubbornly insisted to myself that I could do it without help. Finally, I realized that I needed a new set of eyes and some new thinking. Cheryl's response knocked me over. In a few short days I had a powerful resume that is exactly what I was looking for as well as a cover letter that I can easily customize. Cheryl delivers!

Richard Floyd


Cheryl wrote my resume, and after weeks of sending out my old resume and getting no phone calls, as soon as I got the first draft I sent it to a few job listings and was 5 for 6 in return phone calls- yes 5 for 6!!!..after no responses in the first 2 weeks; Cheryl's work made that much of a difference!! I know anyone looking to move on from where they are working and needs that GREAT resume should contact Cheryl immediately.”

Darrin Bailey





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WHAT DO RECRUITERS REALLY LOOK FOR ON YOUR PROFILE?

Would you like to know if your LinkedIn profile is hitting the mark or not?  After all, having your profile on LinkedIn does not equal wowing recruiters who are looking for ideal candidates.  The proof of that is that there are many LinkedIn users who have profiles that have never resulted in any interviews at all.

So what are recruiters looking for?  Read on to find out.

  1. Photo. A photo that looks professional is a must.  Some people prefer not to have a photo, usually because they don’t want to disclose their ethnicity or age right up front, but the truth of the matter is that without a photo you can give the impression that you are trying to hide something.  Other LinkedIn users may question the validity of your profile given the fact that some profiles are fake.
  2. Relevant Experience. Recruiters will be comparing the information that you share on your profile with specific job vacancies.  If you do not clearly highlight your relevant experience, it is highly likely that you will be overlooked.
  3. Evidence of Success. In addition to listing your relevant experience, you can take the opportunity to stand out from your peers by showcasing evidence of your success.  In other words, you can upload PowerPoint presentations, links to media exposure, and actual projects (if they are not proprietary information) so that you show employers what you are capable of.
  4. Education. Don’t overlook this section.  For most office jobs, a certain level of education is either preferred or required.  And while you are thinking about education, make sure you include continuing education, not just degrees that you completed.
  5. Industry Experience. Most employers have a preference for industry experience.  When you set up your profile, you will be asked to choose an industry.  You should choose an industry that your past work experience will support.
  6. Recommendations. You must have a minimum of three recommendations on LinkedIn.  More is better, but make sure that you have at least three.  And these recommendations must be strong and specific.  It’s a good idea to give your references coaching points on the top skill areas that they should address in the recommendation.  That way, when recruiters view those recommendations, they will see that you are known for your expertise in these areas.
  7. Connections. You should be connected to a minimum of 50 people in your network to really take advantage of the power of LinkedIn.  And recruiters will often check to see who you are connected to.  You probably remember the saying, “Birds of a feather flock together.”  If you are associated with well-regarded people in your field, that reflects well on you as a potential candidate.

Need help bringing your profile up to snuff?  Contact a LinkedIn expert today at 877-743-9521 or send an email to admin@calltocareer.com.