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  4. How to effectively use job boards

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What People Are Saying

Working with Cheryl last year was one of the best experiences in a long time of pursuing my professional development. She was able to help me define my visions, focus my efforts, and guide me towards an efficient and successful job search. Even though she has not worked in my field, she provided me with plenty of tailored resources and taught me how to use social media tools for professional networking and growth. Even after finding a new job I continue to work with her on my career development goals, because she thinks out of the box and gives advice that consistently brings me closer to the 5-year goal that she helped me formulate. Cheryl always appears to be one step ahead of your thought process and is extremely talented at asking the necessary questions so you can reach your own conclusions as to what seems best for you. She is motivating, supportive, optimistic yet realistic, and one of the most positive forces you can have on your side while trying to reach the next goal.”

Susanne Ebling

Cheryl has been a pleasure to work with and she gets results. I found a new position, in a tough economic environment, through LinkedIn using the strategies that Cheryl taught me. I was in the job market actively looking for over six months. I was not using social media before the pilot program with Cheryl and was having very limited success. Once I started using social media based under Cheryl's direction, my success rate improved dramatically and the number of interviews increased resulting in multiple job offers. I highly recommend Cheryl as a career coach.

Dave Becker

“I had been struggling with the umptenth rewrite of my resume for weeks, unable to get it to speak out for me. Then a mutual friend recommended Cheryl. I didn't call her right away since I stubbornly insisted to myself that I could do it without help. Finally, I realized that I needed a new set of eyes and some new thinking. Cheryl's response knocked me over. In a few short days I had a powerful resume that is exactly what I was looking for as well as a cover letter that I can easily customize. Cheryl delivers!

Richard Floyd

Cheryl wrote my resume, and after weeks of sending out my old resume and getting no phone calls, as soon as I got the first draft I sent it to a few job listings and was 5 for 6 in return phone calls- yes 5 for 6!!!..after no responses in the first 2 weeks; Cheryl's work made that much of a difference!! I know anyone looking to move on from where they are working and needs that GREAT resume should contact Cheryl immediately.”

Darrin Bailey

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When your parents taught you manners, they told you what to do and what not to do.  Well, as you can imagine, there is a certain etiquette on social media as well.  Each site has its own rules, but here are some things you should definitely not do on Linkedin:

Appear desperate. Often job seekers appear desperate by spamming other LinkedIn members that they don’t know to ask them for a job.  What they should do instead is participate in groups and start to build relationships with group members.  It’s best to build relationships with people before asking them for something.

Be self serving. Social networking is a two-way street, and job hunters who only want to take and not give will end up alienating other members on the site.  One of the best ways that job seekers can avoid being self serving is by contributing their knowledge to the LinkedIn community.   They can do this by answering questions in groups.

Have an incomplete profile. According to a LinkedIn spokesperson, users with complete profiles are 40 times more likely to receive opportunities than those with incomplete profiles.  LinkedIn will tell you if your profile is 100% complete or not, and it will let you know what you need to add in order to make it complete (i.e., an additional work experience or photo).

Demonstrate a split focus. Job hunters who have several different areas of expertise can fall into the trap of giving mixed messages on their profiles in terms of what their job objective is.  Job seekers need to determine what types of positions they are targeting, and their profiles should reflect that focus.  If job seekers don’t do this before creating the profile, their profiles will not be effective in attracting employers.

Expect to find a job immediately just because you are using LinkedIn.  LinkedIn is powerful, and you can land a new position more quickly if you know how to leverage it.  But you have to be realistic in your expectations.  If you expect to land a job through networking on the site, you have to build relationships with people, and that takes time.

Complete your profile and wait to be found by a hiring manager.  There are literally millions of people using social media.  In order to distinguish yourself from other job seekers you need to become involved with each site that you are a member of so that you can get the most out of it.  It is useless to complete a profile if it is never seen.  Give people a reason to visit your profile by contributing useful information on social media.  That will not only increase your visibility, but it will also give other members a very positive first impression of you.

Expect other people to connect with you.  Connect with them.  Actively seek out people in your field that you can connect with.  Most people will connect with you because they are on LinkedIn to network.  Reach out to thought leaders in your field, former colleagues, friends, and even recruiters as well as hiring managers.

LinkedIn is an incredibly powerful tool with more functionality than most LinkedIn members realize, but if you don’t follow protocol, you can destroy your reputation on the site.  For assistance with getting the most out of LinkedIn, talk to a social media expert at 877-743-9521 or send an email to admin@calltocareer.com.

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