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What People Are Saying

Working with Cheryl last year was one of the best experiences in a long time of pursuing my professional development. She was able to help me define my visions, focus my efforts, and guide me towards an efficient and successful job search. Even though she has not worked in my field, she provided me with plenty of tailored resources and taught me how to use social media tools for professional networking and growth. Even after finding a new job I continue to work with her on my career development goals, because she thinks out of the box and gives advice that consistently brings me closer to the 5-year goal that she helped me formulate. Cheryl always appears to be one step ahead of your thought process and is extremely talented at asking the necessary questions so you can reach your own conclusions as to what seems best for you. She is motivating, supportive, optimistic yet realistic, and one of the most positive forces you can have on your side while trying to reach the next goal.”

Susanne Ebling

Cheryl has been a pleasure to work with and she gets results. I found a new position, in a tough economic environment, through LinkedIn using the strategies that Cheryl taught me. I was in the job market actively looking for over six months. I was not using social media before the pilot program with Cheryl and was having very limited success. Once I started using social media based under Cheryl's direction, my success rate improved dramatically and the number of interviews increased resulting in multiple job offers. I highly recommend Cheryl as a career coach.

Dave Becker

“I had been struggling with the umptenth rewrite of my resume for weeks, unable to get it to speak out for me. Then a mutual friend recommended Cheryl. I didn't call her right away since I stubbornly insisted to myself that I could do it without help. Finally, I realized that I needed a new set of eyes and some new thinking. Cheryl's response knocked me over. In a few short days I had a powerful resume that is exactly what I was looking for as well as a cover letter that I can easily customize. Cheryl delivers!

Richard Floyd

Cheryl wrote my resume, and after weeks of sending out my old resume and getting no phone calls, as soon as I got the first draft I sent it to a few job listings and was 5 for 6 in return phone calls- yes 5 for 6!!!..after no responses in the first 2 weeks; Cheryl's work made that much of a difference!! I know anyone looking to move on from where they are working and needs that GREAT resume should contact Cheryl immediately.”

Darrin Bailey

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If you are like many people, you may have on your new year’s resolution list the goal of obtaining a new job.  But you know how it is.  You start off the year with high aspirations and enthusiasm.  But after a month or two you settle back into your old routine, and you don’t accomplish all that you had planned.

One thing that will help you start making progress towards your goal is to redo your LinkedIn profile.  Nearly all companies now use LinkedIn to source and vet their candidates, so if you want to jumpstart your job search, redoing the profile is a must.  If you want a new job in the new year, you probably need a new profile.

Here are some tips for putting some sparkle and shine on that profile to attract the attention of recruiters:

1)      A new headshot. Your photo on LinkedIn is usually what other users see first.  And since first impressions are lasting impressions, the photo needs to portray you in the best possible light.  If you haven’t already done so, go ahead and get a professional portrait done.  Make sure you look friendly and approachable in the picture.

2)      A new professional headline. Your headline will automatically default to your job title at the most recent organization listed on your profile.  But you have the option to change this headline to anything you like.  If you are like most users on LinkedIn, you have never changed your headline.  You can distinguish yourself from your competition by developing a headline that doesn’t merely give free PR to your company, but something that showcases relevant skills that employers would be interested in.  This is really important because your headline shows up every time you interact on LinkedIn.  Use that space to your best advantage.  It’s prime real estate.

3)      A new professional summary. The professional summary needs to be hard-hitting, and it needs to give the reader enough of a teaser to make the person want to read on.  You can highlight core competencies in this section and give a high-level overview of relevant skills and experience that an employer looking for someone with your skill set would be interested looking for.

4)      A new experience section. Maybe you, like many other LinkedIn users, have fallen into the trap of only including minimal information in the experience section.  In other words, you only mention job title, name or organization, and dates of employment.  If you want a new job in the new year, you will need to give employers a more compelling reason to contact you than that.  You should include strong quantified accomplishment statements that demonstrate how you have contributed to organizations in the past.  This gives potential employers confidence that you will make similar contributions to them in the future.

5)      A revamped education section. Your education section may need an overhaul.  For one thing, you need to make sure that it is up to date.  Have you taken any recent coursework?  These may be classes that you took for credit or they could be classes for continuing education.  Then you need to evaluate whether or not having dates of graduation works for you or against you on the profile.  If you have a recent degree, it is to your advantage to list the date.  But if you received your degree more than 10 years ago, you may want to consider leaving the date off.  LinkedIn gives you the option to include the dates on your education or not.  You don’t want to inadvertently date yourself on the profile.

*If the thought of redoing your profile and tailoring it to draw the attention of employers is overwhelming to you, have a LinkedIn expert do the work for you.  Call 877-743-9521 or send an email to admin@calltocareer.com to find out more.