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What People Are Saying

Working with Cheryl last year was one of the best experiences in a long time of pursuing my professional development. She was able to help me define my visions, focus my efforts, and guide me towards an efficient and successful job search. Even though she has not worked in my field, she provided me with plenty of tailored resources and taught me how to use social media tools for professional networking and growth. Even after finding a new job I continue to work with her on my career development goals, because she thinks out of the box and gives advice that consistently brings me closer to the 5-year goal that she helped me formulate. Cheryl always appears to be one step ahead of your thought process and is extremely talented at asking the necessary questions so you can reach your own conclusions as to what seems best for you. She is motivating, supportive, optimistic yet realistic, and one of the most positive forces you can have on your side while trying to reach the next goal.”

Susanne Ebling

Cheryl has been a pleasure to work with and she gets results. I found a new position, in a tough economic environment, through LinkedIn using the strategies that Cheryl taught me. I was in the job market actively looking for over six months. I was not using social media before the pilot program with Cheryl and was having very limited success. Once I started using social media based under Cheryl's direction, my success rate improved dramatically and the number of interviews increased resulting in multiple job offers. I highly recommend Cheryl as a career coach.

Dave Becker

“I had been struggling with the umptenth rewrite of my resume for weeks, unable to get it to speak out for me. Then a mutual friend recommended Cheryl. I didn't call her right away since I stubbornly insisted to myself that I could do it without help. Finally, I realized that I needed a new set of eyes and some new thinking. Cheryl's response knocked me over. In a few short days I had a powerful resume that is exactly what I was looking for as well as a cover letter that I can easily customize. Cheryl delivers!

Richard Floyd

Cheryl wrote my resume, and after weeks of sending out my old resume and getting no phone calls, as soon as I got the first draft I sent it to a few job listings and was 5 for 6 in return phone calls- yes 5 for 6!!!..after no responses in the first 2 weeks; Cheryl's work made that much of a difference!! I know anyone looking to move on from where they are working and needs that GREAT resume should contact Cheryl immediately.”

Darrin Bailey

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Are you using your LinkedIn profile for personal branding?  You should be.  Here are some questions along with the answers to help you move forward with using your LinkedIn profile to reflect the best of your brand.

How do you determine what your brand is?

The best thing to do is to think about what you are known for.  Maybe you are a project manager who has built a reputation for turning around failing projects.  Or perhaps you are a sales person who is great at building a sales pipeline that continues to generate revenue year over year.

Everybody is good at something.  If you think about it, you will probably be able to come up with specific examples of skills that you have been commended for.  Past performance appraisals can be a good place to start.

Why is LinkedIn important as far as branding is concerned?

First of all, LinkedIn is the premiere site for professionals.  It is where potential employers are and where your colleagues are. When employers are looking for new hires, they use LinkedIn to source and vet their candidates.  Even when you send in a resume for a position, employers will regularly search LinkedIn to find your profile to see how you are representing yourself on that site. It is critical that your brand comes through clearly and that it represents you well.

How can you use LinkedIn to promote your brand?

LinkedIn has a lot of functionality that most LinkedIn users are unaware of.  For starters, most people don’t think about making the professional headline a tagline that is a value added statement.  The headline automatically defaults to your most recent job title and employer, but you can change that to whatever you want.  Not only can you use your professional headline to promote your brand, but you can also upload PowerPoint presentations, video, audio, and documents to give visitors to your profile a better sense of who you are.  Without multimedia, your profile will look rather bland because it will simply be flat text.

Another way to promote your brand is to obtain recommendations from colleagues and bosses where they reinforce your brand.  Colleagues and bosses that you have a good relationship with will usually be happy to help you, but you need to give them guidance in terms of what they should highlight when they write recommendations for you that will appear on your profile.  Let them know that you want them to emphasize certain skill sets so that your profile sends a consistent message about your brand.

How do you drive traffic to your LinkedIn profile so that others will be aware of your brand?

This is another critical piece that most LinkedIn users overlook.  There is no point to having a wonderful profile if no one ever sees it.  To drive traffic to the profile, you should incorporate keywords into the profile.  Recruiters will search for their ideal candidates by keywords, just as they do with a resume database. That means that it is essential that savvy LinkedIn users find the types of keywords that recruiters are likely to use.  I recommend that people analyze vacancy announcements to see what keywords come up over and over again and then use those keywords in their profiles.  For example, you might see keywords like project management for IT, business partner for HR, wealth management for finance, or strategic planning for a senior level executive.

Above and beyond the keywords, you need to get involved in the LinkedIn community.  Join groups and actually participate in the groups.  Answer questions that other members have posed and ask questions of your own.  Also, post information such as articles that other people in your field would appreciate.  If you consistently provide good content, it will drive traffic to your profile and at the same time promote your brand.

*Need help with branding on LinkedIn?  A LinkedIn expert is ready to help.  Call 877-743-9521 today!