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What People Are Saying

Working with Cheryl last year was one of the best experiences in a long time of pursuing my professional development. She was able to help me define my visions, focus my efforts, and guide me towards an efficient and successful job search. Even though she has not worked in my field, she provided me with plenty of tailored resources and taught me how to use social media tools for professional networking and growth. Even after finding a new job I continue to work with her on my career development goals, because she thinks out of the box and gives advice that consistently brings me closer to the 5-year goal that she helped me formulate. Cheryl always appears to be one step ahead of your thought process and is extremely talented at asking the necessary questions so you can reach your own conclusions as to what seems best for you. She is motivating, supportive, optimistic yet realistic, and one of the most positive forces you can have on your side while trying to reach the next goal.”

Susanne Ebling


Cheryl has been a pleasure to work with and she gets results. I found a new position, in a tough economic environment, through LinkedIn using the strategies that Cheryl taught me. I was in the job market actively looking for over six months. I was not using social media before the pilot program with Cheryl and was having very limited success. Once I started using social media based under Cheryl's direction, my success rate improved dramatically and the number of interviews increased resulting in multiple job offers. I highly recommend Cheryl as a career coach.

Dave Becker


“I had been struggling with the umptenth rewrite of my resume for weeks, unable to get it to speak out for me. Then a mutual friend recommended Cheryl. I didn't call her right away since I stubbornly insisted to myself that I could do it without help. Finally, I realized that I needed a new set of eyes and some new thinking. Cheryl's response knocked me over. In a few short days I had a powerful resume that is exactly what I was looking for as well as a cover letter that I can easily customize. Cheryl delivers!

Richard Floyd


Cheryl wrote my resume, and after weeks of sending out my old resume and getting no phone calls, as soon as I got the first draft I sent it to a few job listings and was 5 for 6 in return phone calls- yes 5 for 6!!!..after no responses in the first 2 weeks; Cheryl's work made that much of a difference!! I know anyone looking to move on from where they are working and needs that GREAT resume should contact Cheryl immediately.”

Darrin Bailey





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4 THINGS YOUR LINKEDIN SUMMARY HAS TO CONVEY

Your LinkedIn summary should be a well-written teaser that draws the reader into the rest of the profile.  If a potential employer doesn’t see anything that grabs their attention from the profile, it’s not likely that they will keep reading further.  This is why the summary is so important.

So what should you convey in the summary in order to keep the reader with you?

1) Your passion. Your LinkedIn profile summary should communicate the fact that you are enthusiastic about what you do.  If your summary sounds very humdrum and dry, you won’t be able to convince employers who are searching LinkedIn for qualified candidates that you are passionate about your field.

2) Your area(s) of expertise. Whatever your area of expertise is should very apparent in your profile summary.  Because you can only have one LinkedIn profile, you have to decide what the focus of that one profile will be.

3) Characteristics that are substantiated in the rest of the profile. Just as you would on a resume, you can describe yourself in the profile summary.  You can talk about yourself as award-winning, results-driven, collaborative, team-oriented, etc.  But it is critical that you support these descriptions with actual examples that substantiate your claims.  For example, if you describe yourself as results-driven, you need to give specific examples of results that you have achieved for former employers.  If you describe yourself as award-winning, of course you need to actually cite your awards.

4) Demonstrated ROI. Business people are very familiar with the term ROI.  It means return on investment.  But maybe you have never thought about demonstrating the ROI that a company would receive from hiring you.  So how do you do this in the profile summary?  Since space is limited in the summary, you can mention one or two of the following points and then give more detail in the experience section:  1) Mention a very strong, quantified accomplishment statement.  2)  List a prestigious award.  3) Talk about what you are known for in your field.  (For example, if you are known as a turnaround specialist, you can mention that in the summary.)

Having trouble writing an effective, compelling profile?  Get professional help to stand out from the crowd.  Call 877-743-9521 today!