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What People Are Saying

Working with Cheryl last year was one of the best experiences in a long time of pursuing my professional development. She was able to help me define my visions, focus my efforts, and guide me towards an efficient and successful job search. Even though she has not worked in my field, she provided me with plenty of tailored resources and taught me how to use social media tools for professional networking and growth. Even after finding a new job I continue to work with her on my career development goals, because she thinks out of the box and gives advice that consistently brings me closer to the 5-year goal that she helped me formulate. Cheryl always appears to be one step ahead of your thought process and is extremely talented at asking the necessary questions so you can reach your own conclusions as to what seems best for you. She is motivating, supportive, optimistic yet realistic, and one of the most positive forces you can have on your side while trying to reach the next goal.”

Susanne Ebling

Cheryl has been a pleasure to work with and she gets results. I found a new position, in a tough economic environment, through LinkedIn using the strategies that Cheryl taught me. I was in the job market actively looking for over six months. I was not using social media before the pilot program with Cheryl and was having very limited success. Once I started using social media based under Cheryl's direction, my success rate improved dramatically and the number of interviews increased resulting in multiple job offers. I highly recommend Cheryl as a career coach.

Dave Becker

“I had been struggling with the umptenth rewrite of my resume for weeks, unable to get it to speak out for me. Then a mutual friend recommended Cheryl. I didn't call her right away since I stubbornly insisted to myself that I could do it without help. Finally, I realized that I needed a new set of eyes and some new thinking. Cheryl's response knocked me over. In a few short days I had a powerful resume that is exactly what I was looking for as well as a cover letter that I can easily customize. Cheryl delivers!

Richard Floyd

Cheryl wrote my resume, and after weeks of sending out my old resume and getting no phone calls, as soon as I got the first draft I sent it to a few job listings and was 5 for 6 in return phone calls- yes 5 for 6!!!..after no responses in the first 2 weeks; Cheryl's work made that much of a difference!! I know anyone looking to move on from where they are working and needs that GREAT resume should contact Cheryl immediately.”

Darrin Bailey

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Have you ever wondered what employers really want to hear?  What goes into their decision making process?  How do you know if you are making a convincing argument that you are the best person for the job?

First, you should keep in mind that employers are scared of making a mistake.  Hiring mistakes can be very costly.  Recruiting new people costs money, training new people costs money, and bringing on inefficient workers who are a drag on the company costs money.

So your job as a candidate is to reassure employers that instead of being a liability, you will be an asset.  Here are some things you should say in order to provide that type of reassurance.

1)      I want to work here. Employers want to know that you are interested in working for them, not just that you want a job, any job.  So doing your due diligence is imperative.  Find out as much as you can about the company before you go to the interview so that you can ask questions that show that you were motivated enough to research the company.  It’s a good idea to mention any new initiatives that you know are coming down the pike or any mergers that are in the offing.  This indicates that you really want to work for this company.

2)      I will make a strong contribution. Past performance is generally a good predictor of future performance.  That being said, you should carefully think through your previous accomplishments in other positions and be ready to relate them to the position that you are applying for.  Without saying it overtly, this tells the employer that you will make a significant contribution for their organization.

3)      My work ethic is impeccable. When you go for the interview, you will typically be asked behavioral question that often starts with, “Tell me about a time when…”  You should go to the interview ready to share with the interviewer specific examples of how you were able to resolve a thorny problem, how you dealt with a difficult customer, or how you handled an unethical situation.  All of these types of scenarios will demonstrate to the employer your work ethic, so be sure to choose examples to share that reveal that you are a good worker.

4)      My learning curve will be short. Employers appreciate workers who can come in and hit the ground running.  Given that fact, you should prepare stories prior to the interview that illustrate that you are a quick study.  You can talk about how you were able to be productive in a short period of time at previous positions.

5)      I fit into this culture. Even if you do outstanding work, if you don’t fit into the company culture, you can still get fired.  And hiring managers look for fit in job candidates.  By the time you make it to the interview, the employer has determined from your resume that you have the skill set that they are looking for.  The interview is mostly about determining fit.  Therefore, you should research the company culture before the interview by reading what the company says about itself on the website and talking with current or former employees if possible.

6)      I will be here long enough for you to get a return on your investment.  In addition to fit, employers want to know if you plan to stay a reasonable length of time.  They don’t want to bring you on board today only for you to leave in six months.  Then they will have to start looking for someone else all over again.  The interviewer may ask you, “What are your career plans for the next five years?”  This is a polite way of asking, “Do you plan to be here for the next five years?”  Even though you cannot say definitely that you plan to be with that company for that length of time, if you have a track record of a stable job history, you can mention that briefly and then talk about the fact that you want to make a contribution to this organization.

7)      You will not be making a mistake by hiring me. By presenting yourself well and speaking to the interviewer’s underlying issues that have been outlined above, you can reassure the employer that hiring you is the best decision that they can make.

Need help tweaking your answers to interview questions so that you say what you need to in order to get hired?  Call 877-743-9521 today!

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