Specializing in faster, more effective job searches!

Sign up for 5 Master Strategies to Land a New Job Through Social Media!

You will learn:

  1. The top social networking sites for job seekers
  2. How to leverage Twitter
  3. How to manage your reputation on Google
  4. How to effectively use job boards

Take advantage of this free career advice today!

What People Are Saying

Working with Cheryl last year was one of the best experiences in a long time of pursuing my professional development. She was able to help me define my visions, focus my efforts, and guide me towards an efficient and successful job search. Even though she has not worked in my field, she provided me with plenty of tailored resources and taught me how to use social media tools for professional networking and growth. Even after finding a new job I continue to work with her on my career development goals, because she thinks out of the box and gives advice that consistently brings me closer to the 5-year goal that she helped me formulate. Cheryl always appears to be one step ahead of your thought process and is extremely talented at asking the necessary questions so you can reach your own conclusions as to what seems best for you. She is motivating, supportive, optimistic yet realistic, and one of the most positive forces you can have on your side while trying to reach the next goal.”

Susanne Ebling

Cheryl has been a pleasure to work with and she gets results. I found a new position, in a tough economic environment, through LinkedIn using the strategies that Cheryl taught me. I was in the job market actively looking for over six months. I was not using social media before the pilot program with Cheryl and was having very limited success. Once I started using social media based under Cheryl's direction, my success rate improved dramatically and the number of interviews increased resulting in multiple job offers. I highly recommend Cheryl as a career coach.

Dave Becker

“I had been struggling with the umptenth rewrite of my resume for weeks, unable to get it to speak out for me. Then a mutual friend recommended Cheryl. I didn't call her right away since I stubbornly insisted to myself that I could do it without help. Finally, I realized that I needed a new set of eyes and some new thinking. Cheryl's response knocked me over. In a few short days I had a powerful resume that is exactly what I was looking for as well as a cover letter that I can easily customize. Cheryl delivers!

Richard Floyd

Cheryl wrote my resume, and after weeks of sending out my old resume and getting no phone calls, as soon as I got the first draft I sent it to a few job listings and was 5 for 6 in return phone calls- yes 5 for 6!!!..after no responses in the first 2 weeks; Cheryl's work made that much of a difference!! I know anyone looking to move on from where they are working and needs that GREAT resume should contact Cheryl immediately.”

Darrin Bailey

  • Share

Contact Us:

LinkedIn Group, Expand Your Network

Find Us on:


You know the saying, “First impressions are lasting impressions.”  This holds true for employers as well as everyone else.  Another related saying is, “You don’t get a second chance to make a good first impression.”

Since employers often make quick judgments about candidates, deciding rapidly who they will consider seriously and who they will eliminate from the process, it is to your advantage to avoid these killer mistakes:

1. Submit a resume that is hard to decipher with no clear focus. This is an easier mistake to make than you might think.  The resume may seem clear to you because you know what you did and you wrote the resume.  But that does not necessarily mean that it is clear to the employer.  Your resume needs to be clear enough and succinct enough that a recruiter can skim it in a few seconds and determine that you are a good match for the position that is open.

2. Create a LinkedIn profile that is incomplete and does not clearly articulate what you can do for your next employer. Recruiters are constantly reviewing LinkedIn profiles to vet and source candidates.  If you make the mistake of creating an incomplete profile or not ensuring that your profile paints a clear picture of the value that you bring to an employer, you give recruiters a reason to keep looking.

3. Show up late for the interview with no explanation. If you land an interview, it usually means that you had a pretty good resume that at least got you past the first hurdle.  But you will definitely turn the employer off if you are late for the interview and don’t have a good reason for it.  Interviewers will not appreciate the fact that you did not respect their time.

4. Forget to do your research. It is quite common for interviewers to ask you what you know about the company.  If you haven’t done the research, you can’t answer the question appropriately.  Employers want to know that you are interested in working for them, not just that you want a job.  Doing the research on the organization demonstrates that you have taken the time to learn about the company.

5. Respond to the interviewer’s questions with rambling answers that don’t actually answer the question. This is an easy trap to fall into if you haven’t practiced your answers ahead of time.  Your answers should be concise and to the point.  The interviewer should not have to wonder how your answer related to the question that was asked.  For people who are naturally verbose, practice is critical so that they don’t talk too much and forget to give the interviewer exactly what he or she is looking for.

For professional assistance with making a great first and lasting impression as a candidate, set up an appointment to talk to a certified career coach and resume writer at https://www.timetrade.com/book/N3C3Q.