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What People Are Saying

Working with Cheryl last year was one of the best experiences in a long time of pursuing my professional development. She was able to help me define my visions, focus my efforts, and guide me towards an efficient and successful job search. Even though she has not worked in my field, she provided me with plenty of tailored resources and taught me how to use social media tools for professional networking and growth. Even after finding a new job I continue to work with her on my career development goals, because she thinks out of the box and gives advice that consistently brings me closer to the 5-year goal that she helped me formulate. Cheryl always appears to be one step ahead of your thought process and is extremely talented at asking the necessary questions so you can reach your own conclusions as to what seems best for you. She is motivating, supportive, optimistic yet realistic, and one of the most positive forces you can have on your side while trying to reach the next goal.”

Susanne Ebling

Cheryl has been a pleasure to work with and she gets results. I found a new position, in a tough economic environment, through LinkedIn using the strategies that Cheryl taught me. I was in the job market actively looking for over six months. I was not using social media before the pilot program with Cheryl and was having very limited success. Once I started using social media based under Cheryl's direction, my success rate improved dramatically and the number of interviews increased resulting in multiple job offers. I highly recommend Cheryl as a career coach.

Dave Becker

“I had been struggling with the umptenth rewrite of my resume for weeks, unable to get it to speak out for me. Then a mutual friend recommended Cheryl. I didn't call her right away since I stubbornly insisted to myself that I could do it without help. Finally, I realized that I needed a new set of eyes and some new thinking. Cheryl's response knocked me over. In a few short days I had a powerful resume that is exactly what I was looking for as well as a cover letter that I can easily customize. Cheryl delivers!

Richard Floyd

Cheryl wrote my resume, and after weeks of sending out my old resume and getting no phone calls, as soon as I got the first draft I sent it to a few job listings and was 5 for 6 in return phone calls- yes 5 for 6!!!..after no responses in the first 2 weeks; Cheryl's work made that much of a difference!! I know anyone looking to move on from where they are working and needs that GREAT resume should contact Cheryl immediately.”

Darrin Bailey

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Almost everyone is on LinkedIn, but only a relatively small number of LinkedIn members actually profit from their use of the site.  LinkedIn is clearly the place to be for executives and professionals who are looking to advance their careers, but if your LinkedIn profile is not representing you well, being a member does not help your case.

Here are some reasons that many users are not successful on LinkedIn:

Your profile is incomplete. According to a LinkedIn spokesperson, users with complete profiles are 40 times more likely to receive opportunities than those with incomplete profiles.  LinkedIn will tell you if your profile is 100% complete or not, and it will let you know what you need to add in order to make it complete (i.e., an additional work experience or photo).

Your profile has a split focus. Job hunters who have several different areas of expertise can fall into the trap of giving mixed messages on their profiles in terms of what their job objective is.  You must determine what types of positions you are targeting, and your profile should reflect that focus.  If you don’t do this before creating the profile, your profile will not be effective in attracting employers.

Your experience section does a terrible job of telling your story. This is related to the profile being incomplete.  Many LinkedIn members only give name, rank, and serial number when it comes to the experience section.  They do not provide enough detail to give employers a compelling reason for contacting them.  You should mention quantified accomplishments wherever possible to show that you have made a contribution to the bottom line of your organization.

Your photo is poor or you have no photo at all. Your photo shows up whenever you use the LinkedIn site.  As such, it is the first representation of you.  If your photo is of poor quality, does not look professional, or is missing altogether, you are sending a message on LinkedIn about yourself whether you realize it or not.  Although it is not absolutely necessary to have your photo taken in a studio, it does need to project a professional image.

Your headline does nothing for you. Your headline will automatically default to your most recent job title.  By not changing it you end up giving free marketing to your most recent employer because the employer’s name shows up along with your job title.  Since your headline, like your photo, appears whenever you interact on the LinkedIn site, you should use that space as a teaser to pique an employer’s interest in what you have to offer.

For more articles on using social media as well as other career management topics, sign up for Call to Career’s e-newsletter at http://bit.ly/1yB9Wko.

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