Specializing in faster, more effective job searches!

Sign up for 5 Master Strategies to Land a New Job Through Social Media!

You will learn:

  1. The top social networking sites for job seekers
  2. How to leverage Twitter
  3. How to manage your reputation on Google
  4. How to effectively use job boards

Take advantage of this free career advice today!

What People Are Saying

Working with Cheryl last year was one of the best experiences in a long time of pursuing my professional development. She was able to help me define my visions, focus my efforts, and guide me towards an efficient and successful job search. Even though she has not worked in my field, she provided me with plenty of tailored resources and taught me how to use social media tools for professional networking and growth. Even after finding a new job I continue to work with her on my career development goals, because she thinks out of the box and gives advice that consistently brings me closer to the 5-year goal that she helped me formulate. Cheryl always appears to be one step ahead of your thought process and is extremely talented at asking the necessary questions so you can reach your own conclusions as to what seems best for you. She is motivating, supportive, optimistic yet realistic, and one of the most positive forces you can have on your side while trying to reach the next goal.”

Susanne Ebling


Cheryl has been a pleasure to work with and she gets results. I found a new position, in a tough economic environment, through LinkedIn using the strategies that Cheryl taught me. I was in the job market actively looking for over six months. I was not using social media before the pilot program with Cheryl and was having very limited success. Once I started using social media based under Cheryl's direction, my success rate improved dramatically and the number of interviews increased resulting in multiple job offers. I highly recommend Cheryl as a career coach.

Dave Becker


“I had been struggling with the umptenth rewrite of my resume for weeks, unable to get it to speak out for me. Then a mutual friend recommended Cheryl. I didn't call her right away since I stubbornly insisted to myself that I could do it without help. Finally, I realized that I needed a new set of eyes and some new thinking. Cheryl's response knocked me over. In a few short days I had a powerful resume that is exactly what I was looking for as well as a cover letter that I can easily customize. Cheryl delivers!

Richard Floyd


Cheryl wrote my resume, and after weeks of sending out my old resume and getting no phone calls, as soon as I got the first draft I sent it to a few job listings and was 5 for 6 in return phone calls- yes 5 for 6!!!..after no responses in the first 2 weeks; Cheryl's work made that much of a difference!! I know anyone looking to move on from where they are working and needs that GREAT resume should contact Cheryl immediately.”

Darrin Bailey





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WHAT WILL PEOPLE THINK OF YOU?

Your professional reputation is a very precious commodity.  It can open doors for you.  It can also close doors for you.  Because it is so precious, you need to build it intentionally and guard it carefully.  In order to do this, you need to think about your in-person network as well as your online network.  How people in these venues perceive you can to a large degree determine your professional success.

Here are some general tips to develop a very positive professional reputation:

Raise your visibility in your field. By being published in professional journals and mainstream media as well as speaking at annual conventions, you can raise your visibility in your field while at the same time increasing your job prospects. The fact that you have distinguished yourself as an expert in your field as evidenced by your publications and public speaking gives you an edge over other candidates who do not have such credentials, and it adds luster to your reputation.

Build a strong network inside and outside of your current organization. Many employees make their organizations their whole world. That strategy may seem to work well while you are still inside the organization, but what happens when you are on the outside? It’s likely that you don’t know many people professionally who are not a part of the organization that you worked for. That means that you will need to build your network virtually from scratch if you are going to use networking as a job search method. Join professional organizations that will give you exposure outside of your organization where you can build a strong reputation for excellence.

And here are tips specific to online reputation management:

Google yourself to see what comes up. You need to see what recruiters will see when they search for you. That way you can make any needed adjustments to your online presence.

Use Vizibility. In order to send a consistent message about your brand, use Vizibility to integrate your social media profiles. The site also gives you a QR code to put on your business cards so that you can easily refer people to your personalized Vizibility site. This allows you to control what companies see about you. It also gives you the advantage of distinguishing yourself from others who share your same name. When people go to your personalized site, they will only see information about you.

Think before you post. Whatever you post on the Internet stays on the Internet forever even if you delete it. A cached copy is always available somewhere. Pictures, videos, and comments can come back to haunt you if you are not judicious in what you share online.

Take charge of your ZoomInfo profile. Some employers check Zoominfo to find information about candidates. ZoomInfo is a site that automatically collects data about people online from different sources on the Internet. Sometimes there will be erroneous information on ZoomInfo under your name because the site confused you with someone else with the same name. Also, there may be information that is omitted about you that should be included. You can go to ZoomInfo for free and claim your name and correct any mistakes there may be. You can also post your picture to your profile if you choose to.