Your professional reputation is a very precious commodity. It can open doors for you. It can also close doors for you. Because it is so precious, you need to build it intentionally and guard it carefully. In order to do this, you need to think about your in-person network as well as your online network. How people in these venues perceive you can to a large degree determine your professional success.
Here are some general tips to develop a very positive professional reputation:
Raise your visibility in your field. By being published in professional journals and mainstream media as well as speaking at annual conventions, you can raise your visibility in your field while at the same time increasing your job prospects. The fact that you have distinguished yourself as an expert in your field as evidenced by your publications and public speaking gives you an edge over other candidates who do not have such credentials, and it adds luster to your reputation.
Build a strong network inside and outside of your current organization. Many employees make their organizations their whole world. That strategy may seem to work well while you are still inside the organization, but what happens when you are on the outside? It’s likely that you don’t know many people professionally who are not a part of the organization that you worked for. That means that you will need to build your network virtually from scratch if you are going to use networking as a job search method. Join professional organizations that will give you exposure outside of your organization where you can build a strong reputation for excellence.
And here are tips specific to online reputation management:
Google yourself to see what comes up. You need to see what recruiters will see when they search for you. That way you can make any needed adjustments to your online presence.
Use Vizibility. In order to send a consistent message about your brand, use Vizibility to integrate your social media profiles. The site also gives you a QR code to put on your business cards so that you can easily refer people to your personalized Vizibility site. This allows you to control what companies see about you. It also gives you the advantage of distinguishing yourself from others who share your same name. When people go to your personalized site, they will only see information about you.
Think before you post. Whatever you post on the Internet stays on the Internet forever even if you delete it. A cached copy is always available somewhere. Pictures, videos, and comments can come back to haunt you if you are not judicious in what you share online.
Take charge of your ZoomInfo profile. Some employers check Zoominfo to find information about candidates. ZoomInfo is a site that automatically collects data about people online from different sources on the Internet. Sometimes there will be erroneous information on ZoomInfo under your name because the site confused you with someone else with the same name. Also, there may be information that is omitted about you that should be included. You can go to ZoomInfo for free and claim your name and correct any mistakes there may be. You can also post your picture to your profile if you choose to.