Specializing in faster, more effective job searches!

Sign up for 5 Master Strategies to Land a New Job Through Social Media!

You will learn:

  1. The top social networking sites for job seekers
  2. How to leverage Twitter
  3. How to manage your reputation on Google
  4. How to effectively use job boards

Take advantage of this free career advice today!

What People Are Saying

Working with Cheryl last year was one of the best experiences in a long time of pursuing my professional development. She was able to help me define my visions, focus my efforts, and guide me towards an efficient and successful job search. Even though she has not worked in my field, she provided me with plenty of tailored resources and taught me how to use social media tools for professional networking and growth. Even after finding a new job I continue to work with her on my career development goals, because she thinks out of the box and gives advice that consistently brings me closer to the 5-year goal that she helped me formulate. Cheryl always appears to be one step ahead of your thought process and is extremely talented at asking the necessary questions so you can reach your own conclusions as to what seems best for you. She is motivating, supportive, optimistic yet realistic, and one of the most positive forces you can have on your side while trying to reach the next goal.”

Susanne Ebling

Cheryl has been a pleasure to work with and she gets results. I found a new position, in a tough economic environment, through LinkedIn using the strategies that Cheryl taught me. I was in the job market actively looking for over six months. I was not using social media before the pilot program with Cheryl and was having very limited success. Once I started using social media based under Cheryl's direction, my success rate improved dramatically and the number of interviews increased resulting in multiple job offers. I highly recommend Cheryl as a career coach.

Dave Becker

“I had been struggling with the umptenth rewrite of my resume for weeks, unable to get it to speak out for me. Then a mutual friend recommended Cheryl. I didn't call her right away since I stubbornly insisted to myself that I could do it without help. Finally, I realized that I needed a new set of eyes and some new thinking. Cheryl's response knocked me over. In a few short days I had a powerful resume that is exactly what I was looking for as well as a cover letter that I can easily customize. Cheryl delivers!

Richard Floyd

Cheryl wrote my resume, and after weeks of sending out my old resume and getting no phone calls, as soon as I got the first draft I sent it to a few job listings and was 5 for 6 in return phone calls- yes 5 for 6!!!..after no responses in the first 2 weeks; Cheryl's work made that much of a difference!! I know anyone looking to move on from where they are working and needs that GREAT resume should contact Cheryl immediately.”

Darrin Bailey

  • Share

Contact Us:

LinkedIn Group, Expand Your Network

Find Us on:


Even though the cover letter does not carry nearly as much weight as the resume, you should still put your best foot forward in this document.  After all, first impressions are lasting impressions.

There are many ways to approach the cover letter, but there are also some wrong ways.  Some things on a cover letter will quickly send your cover letter and resume to the do not call pile.

Here are some no-nos:

1) Although I don’t have…. Beginning a cover letter with talking about any requirements that you don’t have is a non-starter.  Talk about what you do have, not what you don’t have.

2) Generic phrases that don’t speak to the employer’s needs. Many job seekers speak vaguely about their ability to contribute to an organization, but they don’t crisply and succinctly demonstrate on paper that they meet those requirements.

3) Grammatical errors. Obviously, grammatical errors make a bad first impression.  Even one grammatical error can be the death knell of your application to a company.

4) To whom it may concern. Starting off with to whom it may concern is more than just impersonal.  It gives the impression that you are not writing to anyone in particular.  It’s always best to get the name of the person who has handling the opening, but if that is not possible to obtain, at least use a gender neutral title like recruiter or hiring manager.

5) I’m a hard worker. Everyone makes this claim, which is why it means nothing.  Instead you should point to specific accomplishments that directly relate to the type of position that you are applying for.  That will illustrate that you are a hard worker instead of making an empty claim that is not substantiated.

Have your cover letter and resume professionally written.  Call 877-743-9521 to get a price quote or send an email to admin@calltocareer.com.