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What People Are Saying

Working with Cheryl last year was one of the best experiences in a long time of pursuing my professional development. She was able to help me define my visions, focus my efforts, and guide me towards an efficient and successful job search. Even though she has not worked in my field, she provided me with plenty of tailored resources and taught me how to use social media tools for professional networking and growth. Even after finding a new job I continue to work with her on my career development goals, because she thinks out of the box and gives advice that consistently brings me closer to the 5-year goal that she helped me formulate. Cheryl always appears to be one step ahead of your thought process and is extremely talented at asking the necessary questions so you can reach your own conclusions as to what seems best for you. She is motivating, supportive, optimistic yet realistic, and one of the most positive forces you can have on your side while trying to reach the next goal.”

Susanne Ebling

Cheryl has been a pleasure to work with and she gets results. I found a new position, in a tough economic environment, through LinkedIn using the strategies that Cheryl taught me. I was in the job market actively looking for over six months. I was not using social media before the pilot program with Cheryl and was having very limited success. Once I started using social media based under Cheryl's direction, my success rate improved dramatically and the number of interviews increased resulting in multiple job offers. I highly recommend Cheryl as a career coach.

Dave Becker

“I had been struggling with the umptenth rewrite of my resume for weeks, unable to get it to speak out for me. Then a mutual friend recommended Cheryl. I didn't call her right away since I stubbornly insisted to myself that I could do it without help. Finally, I realized that I needed a new set of eyes and some new thinking. Cheryl's response knocked me over. In a few short days I had a powerful resume that is exactly what I was looking for as well as a cover letter that I can easily customize. Cheryl delivers!

Richard Floyd

Cheryl wrote my resume, and after weeks of sending out my old resume and getting no phone calls, as soon as I got the first draft I sent it to a few job listings and was 5 for 6 in return phone calls- yes 5 for 6!!!..after no responses in the first 2 weeks; Cheryl's work made that much of a difference!! I know anyone looking to move on from where they are working and needs that GREAT resume should contact Cheryl immediately.”

Darrin Bailey

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You finally found it!  The perfect company that you want to work for.  The company’s values align with yours, and you would be a great fit.  The only question is, “How do you get hired?”  The company does not know about you, and they are unaware that a great employee awaits them.

So how do you get their attention?  What steps should you take to land a position at the company of your dreams?

Here is how to get started:

Research the company. The obvious place to start is with the company website.  You want to gather as much intelligence as you can.  Look for the company’s mission statement and values statement.  This tells you officially what the company cares about.  This information will be important to you when you get to the interview stage.  Also, review the company blog.  The blog will give you even more detailed information about what is going on within the company and even possibly where the company is headed.  It is also useful to take a look at external sources of information about the company from sites like Hoovers or Dun & Bradstreet.  In addition, find articles in the media that spotlight the company.  The more information that you have, the easier it will be to tailor your message to the company so that you can convince them that you are the best candidate.

Find insiders. People who work for the company are typically in the best position to let you know about potential or current openings.  Often companies do not advertise their openings initially.  Rather, they put the word out internally that they are looking for someone with a specific skill set.  By networking with insiders, you position yourself to hear about openings at your dream company.  If you do not know anyone personally who works for the company, you can ask people in your network if they know anyone who works there.  You can also search for the company on LinkedIn to see who your second or third level connections are and then ask your first level connections for introductions.

Raise your visibility. One way of becoming more visible to the company is to comment on the company blog.  There will be at least one employee of the company who writes for the blog and monitors comments.  Also, you can follow and connect with recruiters and principals at the company on Twitter and LinkedIn.  This is another way of raising your visibility with people who work at the company that you are targeting.

Tailor your resume to the needs of the company. Once you have gathered your intelligence, raised your visibility, and targeted insiders who can provide you with inside information about openings, it’s time to revisit your resume.  Without overdoing it, you need to weave in as much information as you can that is tailored to the company.  For instance, if you have read in the company’s values statement that customer service is their number one priority, you can speak to that in the professional summary by saying that you are customer-focused.  Then you want to substantiate that claim by talking about how you significantly improved customer satisfaction scores and tell how you did it.

Research your interviewers prior to the interview. After you have landed that all-important interview, do some more homework.  You should get the name(s) of the person that you will be interviewing with before the interview, and armed with that information, you can then research that person(s) using sites like Zoominfo.com and LinkedIn.  You may be able to find facts about the person that will help you build rapport with the interviewer.  For example, you may find that you are an alumnus of the same institution that the interviewer graduated from.  That is information that you can use to show the interviewer that the two of you have something in common.

Follow up. Be sure to send a follow-up thank you letter after the interview reiterating your interest in the position.  This is a good time to mention again how your values align with the company and how your skill set is a good match for the position.

For professional assistance with managing your career and finding your ideal job, contact a certified career coach at 877-743-9521 or send an email to admin@calltocareer.com.

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