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  1. The top social networking sites for job seekers
  2. How to leverage Twitter
  3. How to manage your reputation on Google
  4. How to effectively use job boards

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What People Are Saying

Working with Cheryl last year was one of the best experiences in a long time of pursuing my professional development. She was able to help me define my visions, focus my efforts, and guide me towards an efficient and successful job search. Even though she has not worked in my field, she provided me with plenty of tailored resources and taught me how to use social media tools for professional networking and growth. Even after finding a new job I continue to work with her on my career development goals, because she thinks out of the box and gives advice that consistently brings me closer to the 5-year goal that she helped me formulate. Cheryl always appears to be one step ahead of your thought process and is extremely talented at asking the necessary questions so you can reach your own conclusions as to what seems best for you. She is motivating, supportive, optimistic yet realistic, and one of the most positive forces you can have on your side while trying to reach the next goal.”

Susanne Ebling

Cheryl has been a pleasure to work with and she gets results. I found a new position, in a tough economic environment, through LinkedIn using the strategies that Cheryl taught me. I was in the job market actively looking for over six months. I was not using social media before the pilot program with Cheryl and was having very limited success. Once I started using social media based under Cheryl's direction, my success rate improved dramatically and the number of interviews increased resulting in multiple job offers. I highly recommend Cheryl as a career coach.

Dave Becker

“I had been struggling with the umptenth rewrite of my resume for weeks, unable to get it to speak out for me. Then a mutual friend recommended Cheryl. I didn't call her right away since I stubbornly insisted to myself that I could do it without help. Finally, I realized that I needed a new set of eyes and some new thinking. Cheryl's response knocked me over. In a few short days I had a powerful resume that is exactly what I was looking for as well as a cover letter that I can easily customize. Cheryl delivers!

Richard Floyd

Cheryl wrote my resume, and after weeks of sending out my old resume and getting no phone calls, as soon as I got the first draft I sent it to a few job listings and was 5 for 6 in return phone calls- yes 5 for 6!!!..after no responses in the first 2 weeks; Cheryl's work made that much of a difference!! I know anyone looking to move on from where they are working and needs that GREAT resume should contact Cheryl immediately.”

Darrin Bailey

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A personal brand has to do with how you are perceived by others professionally. Everyone has a brand whether they like it or not. The real issue is whether or not you will take control of your brand and shape how you are perceived or allow others to come to their own conclusions.

One of the best ways to promote your brand is by developing a dynamic online presence since most employers are now sourcing and vetting candidates through this medium.  If you are not online or if your online presence is less than stellar, that says something about your brand as well.

Here are some practical tips for job seekers who want to promote their brands positively:

1)  Identify your unique qualities that set you apart from others in your field. One way to do this is to review what others have said about you over the years. No doubt you will start to see some repetition as you do this. Maybe you are known as a turnaround specialist, having entered underperforming companies or departments and returned them to financial solvency in a short period of time. Or maybe you are recognized as a sales leader, identifying new markets and seizing the opportunity to increase market share.

2)  Determine what you want to be known for. After you have identified your unique qualities (there may be several), think about which ones you really want to market to a potential employer. There is no point in emphasizing skills that you no longer want to use.

3)  Select a few social media sites that you plan to be involved in for the foreseeable future. You will spread yourself too thin if you try to become involved in too many different sites. My suggestion is that you choose the top three for job seekers: LinkedIn, Twitter, and Facebook. This will keep your online involvement manageable.

4)  Interact on different social media sites with your brand in view. In other words, as you answer questions, tweet, or post news articles, think to yourself, “Does this promote my brand?” If the answer is no, you might want to reconsider before you post something that is off the mark.

5)  Your profiles should promote and reinforce your brand. Your professional headline should summarize the essence of your brand succinctly. Your picture should reflect your brand. Any videos, blog posts, or documents attached to your profile should be part of your branding strategy.

By following these tips you can attract employers who are interested in your unique brand.

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