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What People Are Saying

Working with Cheryl last year was one of the best experiences in a long time of pursuing my professional development. She was able to help me define my visions, focus my efforts, and guide me towards an efficient and successful job search. Even though she has not worked in my field, she provided me with plenty of tailored resources and taught me how to use social media tools for professional networking and growth. Even after finding a new job I continue to work with her on my career development goals, because she thinks out of the box and gives advice that consistently brings me closer to the 5-year goal that she helped me formulate. Cheryl always appears to be one step ahead of your thought process and is extremely talented at asking the necessary questions so you can reach your own conclusions as to what seems best for you. She is motivating, supportive, optimistic yet realistic, and one of the most positive forces you can have on your side while trying to reach the next goal.”

Susanne Ebling

Cheryl has been a pleasure to work with and she gets results. I found a new position, in a tough economic environment, through LinkedIn using the strategies that Cheryl taught me. I was in the job market actively looking for over six months. I was not using social media before the pilot program with Cheryl and was having very limited success. Once I started using social media based under Cheryl's direction, my success rate improved dramatically and the number of interviews increased resulting in multiple job offers. I highly recommend Cheryl as a career coach.

Dave Becker

“I had been struggling with the umptenth rewrite of my resume for weeks, unable to get it to speak out for me. Then a mutual friend recommended Cheryl. I didn't call her right away since I stubbornly insisted to myself that I could do it without help. Finally, I realized that I needed a new set of eyes and some new thinking. Cheryl's response knocked me over. In a few short days I had a powerful resume that is exactly what I was looking for as well as a cover letter that I can easily customize. Cheryl delivers!

Richard Floyd

Cheryl wrote my resume, and after weeks of sending out my old resume and getting no phone calls, as soon as I got the first draft I sent it to a few job listings and was 5 for 6 in return phone calls- yes 5 for 6!!!..after no responses in the first 2 weeks; Cheryl's work made that much of a difference!! I know anyone looking to move on from where they are working and needs that GREAT resume should contact Cheryl immediately.”

Darrin Bailey

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LinkedIn Group, Expand Your Network

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Like many people you are probably on LinkedIn because you know you should be.  After all, 80% of companies are now using LinkedIn for recruiting according to MediaBistro.  All of the Fortune 500 companies have a presence on LinkedIn, and small and mid-size companies are forsaking traditional boards in favor of finding the perfect candidates on this professional social networking site.

But being on LinkedIn is not the same as knowing how to leverage the power of LinkedIn to reach your career goals.  Here is a short quiz to test your knowledge of how much you know about maximizing your LinkedIn profile.

1) Your summary should be just one line.

True or False

2) You don’t need to list specialties.

True or False

3) You should update your status on LinkedIn at least once a week.

True or False

4) You should always include all of your work experience, starting from your first job out of college.

True or False

5) Earning expertise is a good way to impress potential employers.

True or False

Here are the correct answers:

1) Your summary should be just one line.

False. Your summary needs to entice the reader to go deeper into your profile.  It also needs to give readers a good overview of what you have to offer.  It is almost impossible to do that with just one line.

2) You don’t need to list specialties.

False. You should list specialties.  This is a way to incorporate keywords that are specific to your field in your profile so that when employers search for people with your skill set, your profile can be found.

3) You should update your status on LinkedIn at least once a week.

True. By updating your status regularly you are letting other LinkedIn members know that you are engaged in the site.  You cannot afford to set it and forget it.  In order to see benefit from your membership on LinkedIn, you need to contribute by updating your status consistently.

4) You always should include all of your work experience, starting from your first job out of college.

False. You only need to go back 10-15 years with your work history.  Employers are interested in your most recent and most relevant experience.  If you have been in the job market for 20 or 30 years, there is no need to go back to your first job out of college.  By going back more than the 10-15 year time frame you unnecessarily date yourself and expose yourself to the possibility of age discrimination.

5) Earning expertise is a good way to impress potential employers.

True. On the Answers section of LinkedIn you can earn expertise by answering questions that are posed by other LinkedIn members.  The fact that you earned expertise shows up on your profile, and that is one way to impress potential employers.  It’s not hard to understand that a potential employer would be interested in someone who has demonstrated expertise in his or her field by providing a great answer to a question on LinkedIn.

To have your profile reviewed by a LinkedIn expert, register at www.calltocareer.com/linkedinreview by November 22, 2011.

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