If you plan to use Twitter as part of your job search strategy, and you are not sure where to start, there are some steps that you can take to increase your appeal to employers as well as your chances of job search success.
Here is a checklist to help you maximize your use of Twitter:
1) Do you have a clear photo of yourself? It is an expectation that you will have a photo of yourself on Twitter. Not having a photo can make other users think that you are not a real person or that you have something to hide. The photo that you use needs to show your face clearly, and you should be smiling so that you seem approachable.
2) Have you used the space given for a URL? Some Twitter users neglect to use the space for the URL because they don’t have a website. I recommend that you use your LinkedIn URL for your profile in this space as a way of directing potential employers to more information about you on the Internet. Your LinkedIn profile should have your work history dating back 10-15 years as well as your educational background. This information is vital for employers.
3) Have you customized your background? There are a number of applications that you can use to customize your Twitter background. The default background is truly boring and does not help you promote your brand. You can use a site like Twitbacks.com to make your Twitter page reflective of who you are.
4) Are you following the right people? In order to maximize your use of Twitter for your job search, you should follow recruiters, hiring managers, and thought leaders in your field. To find such people you can use a site like Twellow.com, which enables you to find people to follow by category and by geographic location. Recruiters are especially important to follow because they generally post the positions that they are trying to fill on their Twitter page with links that take you to more information about the vacancies.
5) Do you regularly tweet value-added information for the benefit of your followers? Use your tweets to talk about professional association meetings that you have attended and industry-related articles that you have read. This will show that you are staying current with your field.
To talk to a social media expert about how you can leverage the power of social media in your job search and increase your job search results, call 877-743-9521 or send an email to firstname.lastname@example.org.