If you are on LinkedIn as part of your job search strategy and you’re not getting profile views from potential employers, it’s probably time to take a good hard look at your profile. For employers who use LinkedIn as a sourcing tool to find their ideal candidates, what they see on that profile will either convince them to call you for an interview or give them reason to move on to a more promising profile.
Here is a checklist to help you view your profile from an employers’ perspective:
1) Is it complete? According to a LinkedIn representative quoted in The Wall Street Journal, users with complete profiles are 40 times more likely to receive opportunities through LinkedIn than those with incomplete profiles. This makes it obvious that if you want to be successful in using LinkedIn for your job search, you need to fill out your profile completely. If your profile is not complete, LinkedIn will tell you what you need to add. You may need to include another work experience, a photo, or recommendations.
2) Is your work experience written in a compelling manner? Your work experience is the heart of your profile. Everything else should support what is in your work experience section. Your recommendations, your groups, your applications should all relate to your work experience and build upon the information in that section. To be effective, your work experience should not just list your duties, but also highlight your accomplishments. Your duties are going to sound very similar to anyone else who has done similar work or has a similar job title. Your accomplishments, however, are what no one else can duplicate exactly. Make sure your work experience accurately reflects what you have contributed to your current and previous employers.
3) Have you effectively used multimedia to appeal to employers? LinkedIn allows you to link to PowerPoint presentations as well as video to give employers a visual picture of what you have done. You can also link to audio, PDF, and Word files if these files are located on the Internet. By incorporating multimedia into your profile, you will set yourself apart from similarly qualified job applicants and impress employers.
4) Is your profile optimized with keywords? Recruiters will be searching for their ideal candidates by keywords. The question is, “Will they find you?” If your profile is not peppered with the right keywords, you can be the best person for the job, but your profile will never see the light of day. You will need to anticipate the keywords that a recruiter will probably use to search for candidates based on the field that you are in and what skill sets employers are looking for.
5) Would you hire you? If you are going to do your profile yourself, you need to look at your information objectively on your profile and ask yourself the question, “Would I hire me?” Sometimes it is too easy to only look at yourself as a job candidate from your perspective. But the most important perspective of all is the employer’s perspective. Does your profile come across as crisp and engaging? Does it compel a potential employer to not only read it but to pick up the phone and call you for an interview? If the answer to these questions is yes, your profile will be effective. If the answer is no, you have more work to do.
Give your LinkedIn profile a makeover by having a LinkedIn expert polish your existing profile using the different applications to get employers to take notice. Call 877-743-9521 to get a price quote or send an email to firstname.lastname@example.org.