With stubbornly high unemployment that probably won’t come down any time soon and so many job seekers competing for the same few jobs, how can you distinguish yourself from similarly qualified candidates? What would make an employer call you for the interview rather than any of the hordes of other people who applied for the same position?
Social media can help you make a compelling case for your candidacy for the position if you know how to maximize your use of social media. Consider the fact that many recruiters and hiring managers maintain a presence on at least one of the most popular social media sites—LinkedIn, Twitter, and Facebook. You can use this to your advantage by (1) creating a compelling profile; (2) contacting recruiters and hiring managers directly; (3) and driving traffic to your online profile.
Let’s discuss these three steps to using social media to land a job more quickly:
1. Create a compelling profile. LinkedIn has several applications to help you stand out from the competition. Some of the ones that are most useful to job seekers are Box.net, SlideShare, and Amazon.com. Amazon.com is a way to share books that you are reading that show that you are aware of current trends in your field. You can upload many different kinds of files onto Box.net. You can use this application to upload audio recordings, PDF files of publications that you have been mentioned in, and your resume. SlideShare can be used for PowerPoint presentations as well as video. Incorporating multimedia into your profile can bring your profile to life and give employers a compelling reason to call you for the interview.
2. Contact recruiters/hiring managers directly. It is a good idea to research the names of hiring managers and recruiters in the companies that you want to work for and then check to see if they are on Twitter. The beauty of Twitter is that you don’t have to have anyone’s permission to follow them. By following hiring managers you can stay abreast of their tweets and find out what is important to them. Then you can contact them about the subjects that they tweet about in order to initiate a relationship with them. By engaging them in conversation and finding out what they are posting, you can stand out from your competition and network with people who have the power to hire.
3. Use keywords to drive traffic to your profile. As was already stated, you want to create a compelling profile, but then you also want to make sure that that profile is seen by your target audience. Hiring managers and recruiters will be searching by keywords to find their perfect candidates on LinkedIn. By incorporating keywords into your profile, you can rise to the top of search results and increase your chances of employers visiting your profile and then contacting you for an interview.
To learn how I can help you to stand out with Social Media in your job search, please contact me via email at firstname.lastname@example.org OR call me at 877-743-9521.