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  1. The top social networking sites for job seekers
  2. How to leverage Twitter
  3. How to manage your reputation on Google
  4. How to effectively use job boards

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What People Are Saying

Working with Cheryl last year was one of the best experiences in a long time of pursuing my professional development. She was able to help me define my visions, focus my efforts, and guide me towards an efficient and successful job search. Even though she has not worked in my field, she provided me with plenty of tailored resources and taught me how to use social media tools for professional networking and growth. Even after finding a new job I continue to work with her on my career development goals, because she thinks out of the box and gives advice that consistently brings me closer to the 5-year goal that she helped me formulate. Cheryl always appears to be one step ahead of your thought process and is extremely talented at asking the necessary questions so you can reach your own conclusions as to what seems best for you. She is motivating, supportive, optimistic yet realistic, and one of the most positive forces you can have on your side while trying to reach the next goal.”

Susanne Ebling

Cheryl has been a pleasure to work with and she gets results. I found a new position, in a tough economic environment, through LinkedIn using the strategies that Cheryl taught me. I was in the job market actively looking for over six months. I was not using social media before the pilot program with Cheryl and was having very limited success. Once I started using social media based under Cheryl's direction, my success rate improved dramatically and the number of interviews increased resulting in multiple job offers. I highly recommend Cheryl as a career coach.

Dave Becker

“I had been struggling with the umptenth rewrite of my resume for weeks, unable to get it to speak out for me. Then a mutual friend recommended Cheryl. I didn't call her right away since I stubbornly insisted to myself that I could do it without help. Finally, I realized that I needed a new set of eyes and some new thinking. Cheryl's response knocked me over. In a few short days I had a powerful resume that is exactly what I was looking for as well as a cover letter that I can easily customize. Cheryl delivers!

Richard Floyd

Cheryl wrote my resume, and after weeks of sending out my old resume and getting no phone calls, as soon as I got the first draft I sent it to a few job listings and was 5 for 6 in return phone calls- yes 5 for 6!!!..after no responses in the first 2 weeks; Cheryl's work made that much of a difference!! I know anyone looking to move on from where they are working and needs that GREAT resume should contact Cheryl immediately.”

Darrin Bailey

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Cover Letter

It is expected that you will send a cover letter along with your resume when you apply for jobs.  But what should you say in your cover letter to grab the attention of the reader?  Do recruiters even read cover letters these days?

Cover letters are still important even though not all recruiters will read them.  According to Quintessential Careers, most recruiters are not interested in cover letters, but hiring managers are.  So it is worth your while to write a cover letter that represents you well.

Here is a simple formula for writing an effective cover letter:

Introduction—Tell the reader how you heard about the position.  You might start off by saying, “I am responding to your advertisement on CareerBuilder.com for a Vice President of Human Resources.”  If there is a vacancy announcement number that was included in the ad, be sure to mention it in the introduction.  Large companies usually have several vacancies that they are trying to fill simultaneously, so including the vacancy announcement number is helpful to the human resources department.

Body—The body of the cover letter can be one or two paragraphs in length.  This is the most important part of the cover letter.  In the body you need to address the needs of the employer by talking about how your background matches the requirements of the position.  Here is a sample vacancy announcement as well as a sample paragraph taken from the body of a cover letter to illustrate how you can make that match between what you have to offer and what the job requires.

Vacancy Announcement

Pepsi is seeking a vice president of human resources to run multi-state operations in the Northeast region.  The candidate must have experience in training and development as well as a history of improving employee performance levels and employee satisfaction.

A Bachelor’s degree is required, and a Master’s degree and certification in human resources are preferred.  No relocation is available.

Sample Paragraph from Body of Cover Letter

                As you will see from my resume, I have extensive experience in the field of human resources at the executive level.  I have experience working in an organization with multi-state operations, and I have successfully managed the functions of human resources as well as training and development.   In my position as vice president of human resources at Lowe’s I was instrumental in maintaining employee satisfaction scores above 90% on annual surveys and increasing employee performance levels by 20% over a one-year period.

It is a good idea to mention any accomplishments that relate to the specific requirements of the job.  This makes your candidacy for the position more credible, and it will catch the eye of the reader.  Employers are interested in results that you have achieved for past employers because it is a good indicator of what you will do for your next company.

Closing—The closing is pretty straightforward.  You can close by thanking the reader for his or her time and interest.  Here is an example:   “I look forward to discussing my qualifications in person.  Thank you for your time and consideration.”

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