Perhaps you are frustrated because the hiring process seems so mechanized and impersonal. You send out resume after resume, and some of the times you receive an automated response saying that the company received your resume. Other times you receive no response at all.
It’s rare that you have a real person that you can contact about a job. Anonymous email addresses are common on posted vacancies, which means that it is virtually impossible to send your resume to the name of an actual human being.
One way that job seekers can bypass screeners and anonymous email addresses is to identify companies where they would like to work and find out who the decision maker is by obtaining information from a site like Zoominfo.com or Jigsaw.com. These sites have information about key people in different organizations. Armed with this information, job seekers can then search social media sites like LinkedIn and Twitter to see if the decision makers maintain profiles there. By using social media job seekers can reach out to potential employers directly.
I don’t recommend though that job seekers start by sending hiring managers their resumes. To be effective, job seekers need to establish relationships with hiring managers first by conducting some research on them so that they know what the hot buttons are for these managers. Armed with this information, job seekers can then follow them on Twitter and/or invite them to be a connection on LinkedIn. If the hiring manager posts a question, the job seeker can then respond and start to cultivate a relationship with that person. With some well thought out responses, the job seeker can establish his or her credibility with the hiring manager and start to position him or herself as the answer to the hiring manager’s needs.
In addition, job seekers can use LinkedIn to find people in their networks who are connected to the hiring managers that they want to reach. On LinkedIn you can type in the name of anyone that you want to contact, and LinkedIn will automatically tell you how you are connected to that person and who in your network is a direct connection to that person. Through your connections you can send a message to the hiring manager expressing your position in a job vacancy. You can direct the hiring manager to your profile (which should have your resume uploaded on to it). This can be an effective way to getting a real human being to view your resume.
*For more tips on how to use social media in your job search, sign up for a free webinar for executives above.









