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  1. The top social networking sites for job seekers
  2. How to leverage Twitter
  3. How to manage your reputation on Google
  4. How to effectively use job boards

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What People Are Saying

Working with Cheryl last year was one of the best experiences in a long time of pursuing my professional development. She was able to help me define my visions, focus my efforts, and guide me towards an efficient and successful job search. Even though she has not worked in my field, she provided me with plenty of tailored resources and taught me how to use social media tools for professional networking and growth. Even after finding a new job I continue to work with her on my career development goals, because she thinks out of the box and gives advice that consistently brings me closer to the 5-year goal that she helped me formulate. Cheryl always appears to be one step ahead of your thought process and is extremely talented at asking the necessary questions so you can reach your own conclusions as to what seems best for you. She is motivating, supportive, optimistic yet realistic, and one of the most positive forces you can have on your side while trying to reach the next goal.”

Susanne Ebling

Cheryl has been a pleasure to work with and she gets results. I found a new position, in a tough economic environment, through LinkedIn using the strategies that Cheryl taught me. I was in the job market actively looking for over six months. I was not using social media before the pilot program with Cheryl and was having very limited success. Once I started using social media based under Cheryl's direction, my success rate improved dramatically and the number of interviews increased resulting in multiple job offers. I highly recommend Cheryl as a career coach.

Dave Becker

“I had been struggling with the umptenth rewrite of my resume for weeks, unable to get it to speak out for me. Then a mutual friend recommended Cheryl. I didn't call her right away since I stubbornly insisted to myself that I could do it without help. Finally, I realized that I needed a new set of eyes and some new thinking. Cheryl's response knocked me over. In a few short days I had a powerful resume that is exactly what I was looking for as well as a cover letter that I can easily customize. Cheryl delivers!

Richard Floyd

Cheryl wrote my resume, and after weeks of sending out my old resume and getting no phone calls, as soon as I got the first draft I sent it to a few job listings and was 5 for 6 in return phone calls- yes 5 for 6!!!..after no responses in the first 2 weeks; Cheryl's work made that much of a difference!! I know anyone looking to move on from where they are working and needs that GREAT resume should contact Cheryl immediately.”

Darrin Bailey

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Twitter bird

You’re looking for a new job, and you’re on Twitter. What should you say in 140 characters or less that would help you reach your goal?

First of all, you have to identify your target audience and surmise what your target audience would be interested in. As a job seeker you primarily have two audiences: recruiters/hiring managers and colleagues who can refer you to openings. Fortunately for you, recruiters/hiring managers and colleagues have one very important thing in common. They are both looking for the best and the brightest. Recruiters/hiring managers want to identify the cream of the crop when searching for the ideal candidate. Colleagues also want to refer those who will make them look good in the eyes of the company that they refer people to. So your task as a job seeker is to demonstrate that you are on top of your field.

Simply advertising the fact that you are looking for a job is not sufficient, and if overdone, can prove your undoing. Instead you need to devise a job search strategy that reaches your target audience effectively. One method that you can incorporate into your strategy is tweeting the URLs of articles that discuss new trends in your industry and/or profession. This subtly shows that you are savvy about what is going in your field. This is especially important for people who have been unemployed for awhile because it is easy for employers to assume that if you have been out of work for some time that you are not current with your field.

Another part of your overall job strategy can be to maintain a blog and comment on different aspects of your field. You can tweet the URLs of your different blog posts along with a very brief description to entice your followers to go to your blog. (Using a URL shortener such as bitly.com will give you a few more characters to share more information with your followers.) In addition, you can highlight information that you receive at professional association meetings or professional conferences on your blog, again directing your target audience to your blog posts.

Yet another tactic is to provide links to news videos that are related to your field. For example, if there is a news story about how the proposed financial reform of Wall Street will impact the financial services industry, you can share that video via Twitter. Your audience will appreciate the timely information and also view you positively as a professional because you are sharing useful information.

In order to increase the likelihood of your tweets being found by the right people, you should use hashtags that relate to your field. You may need to do a little research by using variations of different keywords related to your field to find hashtags that are commonly used, but it will be worth your while to do so if hiring managers and recruiters find you as a result.

Lastly, you can increase the visibility of your tweets by connecting your Twitter account to your LinkedIn account so that your tweets automatically show up in your LinkedIn status bar. LinkedIn and Twitter can be used together effectively in a social media job search since they are complementary in nature. Twitter’s brevity is its strength, but LinkedIn allows you as the job seeker to go into much more detail about your professional background.

*Feel free to follow me on Twitter @cherylepalmer and connect with me on LinkedIn at http://www.linkedin.com/in/cherylpalmer. Register for a free social media job search webinar using the registration box above.

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