Executives and senior level professionals have gotten jobs in the midst of the worst economy since the Great Depression. What do they know that you don't?

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What People Are Saying

Working with Cheryl last year was one of the best experiences in a long time of pursuing my professional development. She was able to help me define my visions, focus my efforts, and guide me towards an efficient and successful job search. Even though she has not worked in my field, she provided me with plenty of tailored resources and taught me how to use social media tools for professional networking and growth. Even after finding a new job I continue to work with her on my career development goals, because she thinks out of the box and gives advice that consistently brings me closer to the 5-year goal that she helped me formulate. Cheryl always appears to be one step ahead of your thought process and is extremely talented at asking the necessary questions so you can reach your own conclusions as to what seems best for you. She is motivating, supportive, optimistic yet realistic, and one of the most positive forces you can have on your side while trying to reach the next goal.”

Susanne Ebling


Cheryl has been a pleasure to work with and she gets results. I found a new position, in a tough economic environment, through LinkedIn using the strategies that Cheryl taught me. I was in the job market actively looking for over six months. I was not using social media before the pilot program with Cheryl and was having very limited success. Once I started using social media based under Cheryl's direction, my success rate improved dramatically and the number of interviews increased resulting in multiple job offers. I highly recommend Cheryl as a career coach.

Dave Becker


“I had been struggling with the umptenth rewrite of my resume for weeks, unable to get it to speak out for me. Then a mutual friend recommended Cheryl. I didn't call her right away since I stubbornly insisted to myself that I could do it without help. Finally, I realized that I needed a new set of eyes and some new thinking. Cheryl's response knocked me over. In a few short days I had a powerful resume that is exactly what I was looking for as well as a cover letter that I can easily customize. Cheryl delivers!

Richard Floyd


Cheryl wrote my resume, and after weeks of sending out my old resume and getting no phone calls, as soon as I got the first draft I sent it to a few job listings and was 5 for 6 in return phone calls- yes 5 for 6!!!..after no responses in the first 2 weeks; Cheryl's work made that much of a difference!! I know anyone looking to move on from where they are working and needs that GREAT resume should contact Cheryl immediately.”

Darrin Bailey





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WHERE’S THE MONEY?

Talking about money is difficult for many people even in boom times. But discussing salary in the midst of a bad economy is even harder. Many people wonder if they should be happy with anything that they are offered when they are looking for new employment. And those who are employed wonder if this is a good time to ask for a raise or if they should be content with the fact that they have a job at all.

Let’s start by talking about salary negotiation for a new job.

What mistakes do people make when trying to negotiate salary in this type of economic environment?

The biggest mistake that people make is that they do not attempt to negotiate because they are scared to do so in this job market. Since the competition is so stiff, many job seekers unfortunately assume that they have no bargaining power. However, most organizations have a range in mind for the salary that they intend to pay new employees, so there is room for negotiation.

Another major mistake job seekers make is not researching salary information prior to engaging in the negotiation process. If you don’t know what the market will bear, you are shooting in the dark when it comes to salary.

Yet another mistake is only focusing on the dollar amount for the salary and not negotiating benefits, which are worth money as well.

How should you prepare for a salary negotiation meeting?

You absolutely must be armed with salary information based on the geographic location that you are in. And you must know your floor for the negotiation process. In other words, what is the lowest that you are willing to go in terms of the total compensation package? You have to know when to walk away. Also, you need to practice before going into the actual negotiation process so that you are prepared to negotiate.

Who initiates the salary negotiation process?

The protocol is that the job seeker should wait until the hiring manager makes an offer before discussing salary in any detail. Any in-depth conversation about salary prior to an offer is simply premature. Once an offer is on the table, the job seeker then has bargaining power. The job seeker knows the company wants him or her at that point.

Then there’s the issue of asking for a raise.

How do you know if it’s appropriate to ask for a raise?

My suggestion to employees is to take a long, hard look at the company’s economic health before asking for a raise. If you ask for a raise when the company is clearly struggling, not only will you not get the raise, but you will also raise doubts in the employer’s mind about your professional savvy.

On the other hand, if the company is doing well, and you can show how your efforts have contributed to the bottom line, then this is an excellent time to ask for the raise even though the country is in an economic downturn. Before talking to the boss about a raise, I suggest that employees do their homework. If the employee is in sales, it is very easy to show how the employee contributed to the bottom line since sales is very numbers-driven. But even employees who are not in sales can point out the contributions they have made to the company. Quantifying time saving and/or cost saving measures can help to make a persuasive case for a raise. Improving customer service can lead to client retention as well as acquisition, which in turn translates into a measurable contribution to the bottom line.

When employees are able to show that they brought in hundreds of thousands of dollars in new business or retained business that could have gone to a competitor, then a salary increase of a few thousand dollars is justifiable and reasonable.

What should you do before asking for a raise?

• Assess the health of the company. If you ask for a raise when the company is clearly struggling, not only will you not get the raise, but you will also raise doubts in the employer’s mind about your professional savvy.

• Before talking to the boss about a raise, I suggest that employees do their homework. If you are in sales, it is very easy to show how the employee contributed to the bottom line since sales is very numbers-driven. But even employees who are not in sales can point out the contributions they have made to the company. Quantifying time saving and/or cost saving measures can help to make a persuasive case for a raise. Improving customer service can lead to client retention as well as acquisition, which in turn translates into a measurable contribution to the bottom line.

• Request a meeting with the boss and type up your talking points ahead of time. You should not try to have a meeting with the boss about something as important as this on a whim. Get on his or her calendar for this discussion.

 

Need help with salary negotiation or talking with your boss about a raise?  Get help from a certified career coach at admin@calltocareer.com