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What People Are Saying

Working with Cheryl last year was one of the best experiences in a long time of pursuing my professional development. She was able to help me define my visions, focus my efforts, and guide me towards an efficient and successful job search. Even though she has not worked in my field, she provided me with plenty of tailored resources and taught me how to use social media tools for professional networking and growth. Even after finding a new job I continue to work with her on my career development goals, because she thinks out of the box and gives advice that consistently brings me closer to the 5-year goal that she helped me formulate. Cheryl always appears to be one step ahead of your thought process and is extremely talented at asking the necessary questions so you can reach your own conclusions as to what seems best for you. She is motivating, supportive, optimistic yet realistic, and one of the most positive forces you can have on your side while trying to reach the next goal.”

Susanne Ebling

Cheryl has been a pleasure to work with and she gets results. I found a new position, in a tough economic environment, through LinkedIn using the strategies that Cheryl taught me. I was in the job market actively looking for over six months. I was not using social media before the pilot program with Cheryl and was having very limited success. Once I started using social media based under Cheryl's direction, my success rate improved dramatically and the number of interviews increased resulting in multiple job offers. I highly recommend Cheryl as a career coach.

Dave Becker

“I had been struggling with the umptenth rewrite of my resume for weeks, unable to get it to speak out for me. Then a mutual friend recommended Cheryl. I didn't call her right away since I stubbornly insisted to myself that I could do it without help. Finally, I realized that I needed a new set of eyes and some new thinking. Cheryl's response knocked me over. In a few short days I had a powerful resume that is exactly what I was looking for as well as a cover letter that I can easily customize. Cheryl delivers!

Richard Floyd

Cheryl wrote my resume, and after weeks of sending out my old resume and getting no phone calls, as soon as I got the first draft I sent it to a few job listings and was 5 for 6 in return phone calls- yes 5 for 6!!!..after no responses in the first 2 weeks; Cheryl's work made that much of a difference!! I know anyone looking to move on from where they are working and needs that GREAT resume should contact Cheryl immediately.”

Darrin Bailey

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Job Wanted

As an executive job seeker you should incorporate both online and offline strategies into your job search game plan.  These strategies can be complementary and can land you a new position more quickly.

One offline strategy is to grow your local network by joining the local chapter of a professional association.  This is a great way to meet people who are in your field who are in a position to refer you to job vacancies that may not be advertised.  You can volunteer to be a member of a committee or even present at a monthly meeting.   This will raise your visibility and better position you to be referred to a job opening.

In addition, you can join the local chamber of commerce and attend executive breakfast meetings to expand your local network.  Hiring managers prefer to hire candidates who come referred, so the more you become known in your local job market, the more opportunities are likely to come your way.

You can also enlarge your network beyond your local community by connecting with people online.  By participating on social networking platforms such as LinkedIn, Twitter, and Facebook, you can meet people who you would not otherwise have the opportunity to connect with.  All of these sites have groups associated with them that are clustered around different areas of interest.  Joining groups and participating in them can raise your visibility, which will in turn increase your number of connections as people get to know who you are and start to invite you into their networks.

One tool for finding great people to follow on Twitter is www.exectweets.com.  ExecTweets has different categories in which you can search for executives in specific fields.  The executives whose tweets are posted on this site are considered to be top executives in their respective fields.  Another great tool is Mr. Tweet, which will recommend people for you to follow based on your current Twitter following. 

Another online job search strategy is to identify thought leaders in your field as well as hiring managers in companies that you want to work for and try to connect with them on LinkedIn, Twitter, and/or Facebook.  If they agree to be part of your network, you can then interact with them personally and cultivate a professional relationship.  This relationship will give you an opportunity to find out what their interests are and how you can help them.  It’s always best to offer something first in a professional relationship rather than to start out asking for a job.

Also, you can connect with people you meet on social networking sites in person if you choose to.  There are groups on all of these sites that are based on geographic location.  On Twitter, for example, you can do tweetups—meet face to face with people who are in your area.  On LinkedIn and Facebook you can join groups that are centered around certain metropolitan areas (i.e., Washington, DC or New York City).  Once you are a member of these groups you can find out if there are any local meetings.

The combination of online and offline job search strategies is powerful.  By leveraging both strategies you can not only find a new position more quickly, but you can also nurture authentic relationships with people who will form the backbone of your network for years to come.


*Feel free to follow me on Twitter @cherylepalmer and connect with me on LinkedIn at http://www.linkedin.com/in/cherylpalmer.

Register for a free social media job search webinar at www.calltocareer.com

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