Executives and senior level professionals have gotten jobs
in the midst of the worst economy since the Great Depression. What do they know that you don't?

LINKEDIN STRATEGIES FOR JOB SEEKERS

During the webinar you will learn:

  1. Linkedin Profile Optimization for Job Seekers
  2. How to Stand out as a Job Seeker in a Tough Job Market
  3. How to Impress Hiring Managers with Your Credentials


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What People Are Saying

“Working with Cheryl last year was one of the best experiences in a long time of pursuing my professional development. She was able to help me define my visions, focus my efforts, and guide me towards an efficient and successful job search. Even though she has not worked in my field, she provided me with plenty of tailored resources and taught me how to use social media tools for professional networking and growth. Even after finding a new job I continue to work with her on my career development goals, because she thinks out of the box and gives advice that consistently brings me closer to the 5-year goal that she helped me formulate. Cheryl always appears to be one step ahead of your thought process and is extremely talented at asking the necessary questions so you can reach your own conclusions as to what seems best for you. She is motivating, supportive, optimistic yet realistic, and one of the most positive forces you can have on your side while trying to reach the next goal.”

Susanne Ebling


Cheryl has been a pleasure to work with and she gets results. I found a new position, in a tough economic environment, through LinkedIn using the strategies that Cheryl taught me. I was in the job market actively looking for over six months. I was not using social media before the pilot program with Cheryl and was having very limited success. Once I started using social media based under Cheryl's direction, my success rate improved dramatically and the number of interviews increased resulting in multiple job offers. I highly recommend Cheryl as a career coach.”

Dave Becker


“I had been struggling with the umptenth rewrite of my resume for weeks, unable to get it to speak out for me. Then a mutual friend recommended Cheryl. I didn't call her right away since I stubbornly insisted to myself that I could do it without help. Finally, I realized that I needed a new set of eyes and some new thinking. Cheryl's response knocked me over. In a few short days I had a powerful resume that is exactly what I was looking for as well as a cover letter that I can easily customize. Cheryl delivers!”

Richard Floyd


“Cheryl wrote my resume, and after weeks of sending out my old resume and getting no phone calls, as soon as I got the first draft I sent it to a few job listings and was 5 for 6 in return phone calls- yes 5 for 6!!!..after no responses in the first 2 weeks; Cheryl's work made that much of a difference!! I know anyone looking to move on from where they are working and needs that GREAT resume should contact Cheryl immediately.”

Darrin Bailey
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WHAT YOU DON’T KNOW ABOUT JOB SEARCH CAN HURT YOU

Self-Inflicted Wound

Many job seekers unwittingly subscribe to common myths about the job market.  Not knowing the truth about a job search in these tough economic times can keep you from job search success.

Here are some myths debunked:

There are no jobs. 

Even in a bad economy there are still jobs, and employers are still hiring.  You may have to get creative as a job seeker though in order to compensate for the fact that there are fewer jobs now and there is more competition.  If you are willing to be flexible about the type of job that you take as well as the geographic location of the job, you can land a new position.

The most qualified candidate will get the job.

This isn’t necessarily true.  Often it is the person who is referred to a hiring manager who gets hired because hiring managers prefer people who come recommended.  For you as the job seeker it means that it is critical that you network to find out about openings and have your colleagues recommend you highly.

A company is not hiring if there are no advertised openings.

Many jobs are never advertised.  According to a recent WSJ article, 51% of full-time positions were filled through internal transfers and promotions, and 27% of external hires were filled through referrals. Job boards only accounted for 13% of external hires.   (“Internal Hires, Referrals Were Most Hired in 2009,” Wall Street Journal, February 19, 2010)

All jobs are advertised on the Internet.

Some companies only advertise their openings internally.  The job vacancies found on job boards are only a percentage of all the jobs that are open.

I don’t have any contacts.

Everyone has people in their networks, but not everyone looks at the people they know as contacts.  Everyone you come in contact with is part of your network—your neighbors, friends, relatives, church members, hairdresser or barber—the list is endless. 

The reason that many people believe they don’t have contacts is that they separate the people they know into different categories—professional contacts vs. personal friends.  But you should keep in mind that anyone can be a potential referral to you, so don’t overlook people close to you 

You can only send a resume once to a company.

If you update or change your resume, you can resubmit it to a company that you applied to previously.  I had a client who decided to resubmit his resume after I rewrote it for him.  He got no response from the resume that he wrote himself, but he got a call within a week of submitting the new resume.

 A headhunter should find me a job.

 Recruiters are paid to fill open positions.  Their loyalty is to the company that pays them for filling positions.  They don’t work for you as the job seeker.  If you happen to be an exact match for a position that they are trying to fill, they will get in touch with you.  But rest assured, they are not pounding the pavement looking for a job for you.

You shouldn’t try to negotiate salary in a tough economic environment 

Job seekers should keep in mind that they can potentially lose thousands of dollars at the start of a new job if they do not negotiate.  Employers generally have a range in mind for what they intend to pay a new hire.  Job seekers need to do their salary research on sites like salary.com as well as professional associations so that they go into the negotiation process knowing what the market will bear.

Job seekers who are a very good match for what the company is looking for should use this fact as leverage in the negotiation process.  If a potential employee will have a very short learning curve because of the level of expertise that she brings to the position, then that is a good reason to negotiate for more money.  The job candidate is not negotiating for more money based on financial need, but the negotiation is based on the value that person brings to the hiring organization.

You should send out as many resumes as possible.

Your job search effort should be targeted.  Sending out resumes in a scatter gun approach is not likely to hit a target.  Carefully review the vacancy announcements for different positions and then tailor your cover letter accordingly so that you can convince a hiring manager that you are right for the job.

You should include all your experience from college up to the present.

You only need to go back 10-15 years with your work history.  You can safely omit anything that is older than that.

 

Need help with your job search?  Get help from a certified career coach today at admin@calltocareer.com.

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