Executives and senior level professionals have gotten jobs in the midst of the worst economy since the Great Depression. What do they know that you don't?

Executive Job Seekers Webinar

Build and Expand Your Professional Network to Increase Future Career Opportunities, Attain Fast Results with Your Job Search and Shorten the Time to Your Next Position

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What People Are Saying

“Working with Cheryl last year was one of the best experiences in a long time of pursuing my professional development. She was able to help me define my visions, focus my efforts, and guide me towards an efficient and successful job search. Even though she has not worked in my field, she provided me with plenty of tailored resources and taught me how to use social media tools for professional networking and growth. Even after finding a new job I continue to work with her on my career development goals, because she thinks out of the box and gives advice that consistently brings me closer to the 5-year goal that she helped me formulate. Cheryl always appears to be one step ahead of your thought process and is extremely talented at asking the necessary questions so you can reach your own conclusions as to what seems best for you. She is motivating, supportive, optimistic yet realistic, and one of the most positive forces you can have on your side while trying to reach the next goal.”

Susanne Ebling


Cheryl has been a pleasure to work with and she gets results. I found a new position, in a tough economic environment, through LinkedIn using the strategies that Cheryl taught me. I was in the job market actively looking for over six months. I was not using social media before the pilot program with Cheryl and was having very limited success. Once I started using social media based under Cheryl's direction, my success rate improved dramatically and the number of interviews increased resulting in multiple job offers. I highly recommend Cheryl as a career coach.”

Dave Becker


“I had been struggling with the umptenth rewrite of my resume for weeks, unable to get it to speak out for me. Then a mutual friend recommended Cheryl. I didn't call her right away since I stubbornly insisted to myself that I could do it without help. Finally, I realized that I needed a new set of eyes and some new thinking. Cheryl's response knocked me over. In a few short days I had a powerful resume that is exactly what I was looking for as well as a cover letter that I can easily customize. Cheryl delivers!”

Richard Floyd


“Cheryl wrote my resume, and after weeks of sending out my old resume and getting no phone calls, as soon as I got the first draft I sent it to a few job listings and was 5 for 6 in return phone calls- yes 5 for 6!!!..after no responses in the first 2 weeks; Cheryl's work made that much of a difference!! I know anyone looking to move on from where they are working and needs that GREAT resume should contact Cheryl immediately.”

Darrin Bailey
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« WHAT DOES YOUR PROFILE SAY ABOUT YOU?
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WHAT DOES GOOGLE SAY ABOUT YOU?

“In a(n) . . . ExecuNet survey about reputation management and Internet presence, 86 percent of executive recruiters say they routinely scour online sources for information that goes beyond a candidate’s résumé. Nearly 7-in-10 search firm consultants say that executive job candidates’ prospects improve when positive information is found online.” (2008 Executive Job Market Intelligence Report from ExecuNet)

A logical place for recruiters to search for information online about candidates is Google.  Google is one of the largest search engines on the Internet. 

When recruiters search for you, what will they see?

Nothing! 

If you are not present on social media sites such as LinkedIn, Twitter, and Facebook, recruiters will never see you at all.  And that means that you could miss out on job opportunities as a result.  According to MSNBC, “These days, small and midsize companies aren’t even posting jobs, instead going to sites like LinkedIn in search of their ideal candidate.”  (“Using LinkedIn to Maximize Your Job Search,” MSNBC.com, March 12, 2009) A Google search will show results for your name from these different social media sites, but of course if you haven’t completed a profile, you are invisible to recruiters.

Negative Press

You may be present on different social media sites, but if the information there is negative, you are in a worse position than if there were no information at all.  A sloppy profile filled with typos is negative press for you.  And if you have responded with a comment to a video or article from a periodical with profanity or other negative information, this can show up on Google as well and hurt your professional image.

Great Press

If you have been intentional about your online presence, what Google says about you can give recruiters a reason to take a second look at you.

Here are some pointers on what you can do to enhance your online presence:

  • Google yourself to see what comes up.  You need to see what recruiters will see when they search for you.  That way you can make any needed adjustments to your online presence. 
  • Take charge of your ZoomInfo profile.  ZoomInfo is a site that automatically collects data about people online from different sources on the Internet.  Sometimes there will be erroneous information on ZoomInfo under your name because the site confused you with someone else with the same name.  Also, there may be information that is omitted about you that should be included.  You can go to ZoomInfo for free and claim your name and correct any mistakes there may be.  You can also post your picture to your profile if you choose to.
  • Create profiles on social media sites for visibility.  LinkedIn is the most popular site for professionals, and there are hundreds of thousands of recruiters on LinkedIn searching for candidates.  Make sure your profile is complete and that it represents you well.

If you follow these tips you will have Google singing your praises.

 

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