Executives and senior level professionals have gotten jobs in the midst of the worst economy since the Great Depression. What do they know that you don't?

Executive Job Seekers Webinar

Build and Expand Your Professional Network to Increase Future Career Opportunities, Attain Fast Results with Your Job Search and Shorten the Time to Your Next Position

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What People Are Saying

“Working with Cheryl last year was one of the best experiences in a long time of pursuing my professional development. She was able to help me define my visions, focus my efforts, and guide me towards an efficient and successful job search. Even though she has not worked in my field, she provided me with plenty of tailored resources and taught me how to use social media tools for professional networking and growth. Even after finding a new job I continue to work with her on my career development goals, because she thinks out of the box and gives advice that consistently brings me closer to the 5-year goal that she helped me formulate. Cheryl always appears to be one step ahead of your thought process and is extremely talented at asking the necessary questions so you can reach your own conclusions as to what seems best for you. She is motivating, supportive, optimistic yet realistic, and one of the most positive forces you can have on your side while trying to reach the next goal.”

Susanne Ebling


Cheryl has been a pleasure to work with and she gets results. I found a new position, in a tough economic environment, through LinkedIn using the strategies that Cheryl taught me. I was in the job market actively looking for over six months. I was not using social media before the pilot program with Cheryl and was having very limited success. Once I started using social media based under Cheryl's direction, my success rate improved dramatically and the number of interviews increased resulting in multiple job offers. I highly recommend Cheryl as a career coach.”

Dave Becker


“I had been struggling with the umptenth rewrite of my resume for weeks, unable to get it to speak out for me. Then a mutual friend recommended Cheryl. I didn't call her right away since I stubbornly insisted to myself that I could do it without help. Finally, I realized that I needed a new set of eyes and some new thinking. Cheryl's response knocked me over. In a few short days I had a powerful resume that is exactly what I was looking for as well as a cover letter that I can easily customize. Cheryl delivers!”

Richard Floyd


“Cheryl wrote my resume, and after weeks of sending out my old resume and getting no phone calls, as soon as I got the first draft I sent it to a few job listings and was 5 for 6 in return phone calls- yes 5 for 6!!!..after no responses in the first 2 weeks; Cheryl's work made that much of a difference!! I know anyone looking to move on from where they are working and needs that GREAT resume should contact Cheryl immediately.”

Darrin Bailey
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WHAT DOES GOOGLE SAY ABOUT YOU? »

WHAT DOES YOUR PROFILE SAY ABOUT YOU?

No doubt you have heard the term personal branding.  Once upon a time only companies had to worry about their brands.  Now individuals do as well, especially individuals who are open to or actively seeking new job opportunities.

If you maintain a profile on any social media site, it is worth considering what your profile conveys to a potential employer as well as to potential colleagues. 

Here are some common mistakes that social media users make on their profiles that definitely hurt their personal brands:

Inattentive to detail:  Typos and incomplete profiles say to a potential employer that you do not pay attention to detail.  Even if you pack your profile with keywords to draw the attention of recruiters, the recruiters will not contact you if they see a sloppy profile.  Proofread your profile carefully to make sure that it is not misrepresenting you.

Unaware of proper social media etiquette:  Before participating on any social media site, you should find out what is considered proper behavior on that site.  You can easily discourage a potential employer from seriously considering you as a candidate if they see that you behave inappropriately in the social media world.  An employer may well conclude that your lack of awareness of social media etiquette extends to the workplace as well.

Bland:  There is nothing about you that is distinctive or appealing.  Your profile is very vanilla and does not give an employer a reason to give you a second look.  In other words, you blend in to the background of the other millions of social media users. 

Too few connections:  It is very easy to build your network on social media sites because the other users are there to network.  Most of them will be open to connecting with you.  But if you simply fill out a profile and expect people to come to you, you will have too few connections to make you appealing.  Make a point of getting involved in the different social media sites that you are on and join groups of likeminded people.

Unsupported claims:  Your professional headline (for LinkedIn), your bio (for Twitter), or your tagline (for Facebook) should say something about what you have to offer to a potential employer.  If you are a trainer, for example, you might say this, “Trainer/Instructional Designer – Increasing Bottom Line Profitability Through Learning Strategies.”  But you need to go a step further and substantiate your claims by showing you have actually increased profitability.  If you make this claim on Twitter, you should have a URL that links to your web resume that highlights your bottom line results under your Professional Experience section.  If your profile is on LinkedIn, you can include your accomplishments on the profile under your different positions.  And if you are on Facebook, you can upload your resume onto your profile.  But by all means, don’t expect a potential employer to believe a claim that you have not substantiated.  Increase your credibility and your appeal to employers by supporting any statements that you make and demonstrating your value.

To learn more about how to enhance your profile and become more attractive to employers, sign up for the free Social Media Executive Job Search webinar above.