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What People Are Saying

Working with Cheryl last year was one of the best experiences in a long time of pursuing my professional development. She was able to help me define my visions, focus my efforts, and guide me towards an efficient and successful job search. Even though she has not worked in my field, she provided me with plenty of tailored resources and taught me how to use social media tools for professional networking and growth. Even after finding a new job I continue to work with her on my career development goals, because she thinks out of the box and gives advice that consistently brings me closer to the 5-year goal that she helped me formulate. Cheryl always appears to be one step ahead of your thought process and is extremely talented at asking the necessary questions so you can reach your own conclusions as to what seems best for you. She is motivating, supportive, optimistic yet realistic, and one of the most positive forces you can have on your side while trying to reach the next goal.”

Susanne Ebling


Cheryl has been a pleasure to work with and she gets results. I found a new position, in a tough economic environment, through LinkedIn using the strategies that Cheryl taught me. I was in the job market actively looking for over six months. I was not using social media before the pilot program with Cheryl and was having very limited success. Once I started using social media based under Cheryl's direction, my success rate improved dramatically and the number of interviews increased resulting in multiple job offers. I highly recommend Cheryl as a career coach.

Dave Becker


“I had been struggling with the umptenth rewrite of my resume for weeks, unable to get it to speak out for me. Then a mutual friend recommended Cheryl. I didn't call her right away since I stubbornly insisted to myself that I could do it without help. Finally, I realized that I needed a new set of eyes and some new thinking. Cheryl's response knocked me over. In a few short days I had a powerful resume that is exactly what I was looking for as well as a cover letter that I can easily customize. Cheryl delivers!

Richard Floyd


Cheryl wrote my resume, and after weeks of sending out my old resume and getting no phone calls, as soon as I got the first draft I sent it to a few job listings and was 5 for 6 in return phone calls- yes 5 for 6!!!..after no responses in the first 2 weeks; Cheryl's work made that much of a difference!! I know anyone looking to move on from where they are working and needs that GREAT resume should contact Cheryl immediately.”

Darrin Bailey





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Five Tips for Writing Great Cover Letters

Cover Letter

Job seekers often have questions about cover letters. They want to know if cover letters are necessary and if they help people get jobs. The answer is yes in both cases. Cover letters are necessary, and they can help you to get a job. Unless you are applying online using a resume builder, and the online application does not allow you to attach a cover letter, it is assumed that you will send a cover letter with every resume that you send out. Even if the ad simply says, Send resume, make sure that you send a cover letter as well.

Here are some tips to make sure that your cover letter is effective:

Keep the cover letter brief. Three to four paragraphs are sufficient to make your point.

Tailor each cover letter to the specific position that you are applying to. Form letters will not catch a recruiter/hiring manager´s eye. Be sure to highlight the qualifications that you possess that are mentioned in the ad that you are responding to. You want to emphasize to the reader that you are a good match for the job.

Try to find the name of the person who will be receiving the resume if at all possible. Recruiters/hiring managers will pay more attention if they are being addressed personally.

If you do not possess a qualification that is listed in the ad, don´t mention it in your cover letter. There is no need to draw attention to any deficits. Generally speaking, hiring managers put out a wish list of qualifications. Those who come closest to meeting all of the qualifications are usually the ones called in for the interview.

Let the reader know exactly which ad you are responding to. Oftentimes large employers have several ads running at one time. To make it easier for the reader, mention where you saw the ad, and if there is a reference number, be sure to include it in the cover letter.

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