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What People Are Saying

Working with Cheryl last year was one of the best experiences in a long time of pursuing my professional development. She was able to help me define my visions, focus my efforts, and guide me towards an efficient and successful job search. Even though she has not worked in my field, she provided me with plenty of tailored resources and taught me how to use social media tools for professional networking and growth. Even after finding a new job I continue to work with her on my career development goals, because she thinks out of the box and gives advice that consistently brings me closer to the 5-year goal that she helped me formulate. Cheryl always appears to be one step ahead of your thought process and is extremely talented at asking the necessary questions so you can reach your own conclusions as to what seems best for you. She is motivating, supportive, optimistic yet realistic, and one of the most positive forces you can have on your side while trying to reach the next goal.”

Susanne Ebling


Cheryl has been a pleasure to work with and she gets results. I found a new position, in a tough economic environment, through LinkedIn using the strategies that Cheryl taught me. I was in the job market actively looking for over six months. I was not using social media before the pilot program with Cheryl and was having very limited success. Once I started using social media based under Cheryl's direction, my success rate improved dramatically and the number of interviews increased resulting in multiple job offers. I highly recommend Cheryl as a career coach.

Dave Becker


“I had been struggling with the umptenth rewrite of my resume for weeks, unable to get it to speak out for me. Then a mutual friend recommended Cheryl. I didn't call her right away since I stubbornly insisted to myself that I could do it without help. Finally, I realized that I needed a new set of eyes and some new thinking. Cheryl's response knocked me over. In a few short days I had a powerful resume that is exactly what I was looking for as well as a cover letter that I can easily customize. Cheryl delivers!

Richard Floyd


Cheryl wrote my resume, and after weeks of sending out my old resume and getting no phone calls, as soon as I got the first draft I sent it to a few job listings and was 5 for 6 in return phone calls- yes 5 for 6!!!..after no responses in the first 2 weeks; Cheryl's work made that much of a difference!! I know anyone looking to move on from where they are working and needs that GREAT resume should contact Cheryl immediately.”

Darrin Bailey





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Why Should I Hire You?

Stand out from the crowd

As a job seeker you may be wondering, What will make me stand out? How can I differentiate myself in the job search process? With so many qualified people applying for the same job, how can I compete?

Here are some practical tips for making a positive impression on employers that will say to them, Hire me.

The Resume

Analyze several job postings for the field that you are looking for a job in and develop a list of keywords from those postings that you incorporate into the resume in your summary section under a subheading entitled Core Competencies. Employers search their database of resumes by keywords, so having these terms on your resume increases your chances of your resume being selected for further review.

Use an easy-to-follow format that relieves the hiring manager of the task of searching through your resume to determine if you are qualified. Your resume should be written in such a way that it will make the cut when the reviewer gives your resume the 20-30 second glance.
Make sure to use strong accomplishment statements in your Professional Experience section, quantifying wherever possible. The employer should know at a glance that you have made a significant contribution to the organizations that you have worked for.

The Cover Letter

Your cover letter has to be tailored to the specific position that you are applying for in order for it to say to a potential employer, “Hire me.” A generic cover letter doesn’t have a specific target, and it is not very effective. Employers want to know that you are interested in their specific job, not just that you want a job, any job. Analyze the vacancy announcement and customize your cover letter accordingly.

Work a few (two or three) strong accomplishment statements into your cover letter to grab the employer’s attention. Choose accomplishments that directly relate to the position that you are applying for.

The Interview

Keep your responses job-related. Many job seekers start off the interview on the wrong note when they respond to the statement, Tell me about yourself. Very often job seekers give a personal response instead of a professional response. They may volunteer information about their marital status, their children, where they grew up. Your response will say, “Hire me,” if you tailor your responses to the position you are applying for. Review that job announcement the night before the interview and write out some bullet points for yourself to speak to the employer’s needs.

Go through the company’s website in order to gain information about their values, mission, and any upcoming projects or initiatives. When asked a question, weave the research that you have done into your answer. The employer will be impressed with your thoroughness.

Above all, make sure that you have stories that you can relate to the hiring manager that illustrate any claims that you make. For example, a commonly asked interview question is, What are your strengths? Instead of simply saying, “I’m hard-working and dedicated,” give an example of a specific incident that proves this to be true. My favorite example is from a workshop participant who told me that she stayed after her federal building closed due to a snowstorm to work on the payroll to make sure that her co-workers were paid on time. That illustrates well her claim that she is hard-working and dedicated. That story gives credibility to her answer.

To discuss with a career coach how you can distinguish yourself from the competition, call 877-743-9521 today!

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