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What People Are Saying

Working with Cheryl last year was one of the best experiences in a long time of pursuing my professional development. She was able to help me define my visions, focus my efforts, and guide me towards an efficient and successful job search. Even though she has not worked in my field, she provided me with plenty of tailored resources and taught me how to use social media tools for professional networking and growth. Even after finding a new job I continue to work with her on my career development goals, because she thinks out of the box and gives advice that consistently brings me closer to the 5-year goal that she helped me formulate. Cheryl always appears to be one step ahead of your thought process and is extremely talented at asking the necessary questions so you can reach your own conclusions as to what seems best for you. She is motivating, supportive, optimistic yet realistic, and one of the most positive forces you can have on your side while trying to reach the next goal.”

Susanne Ebling

Cheryl has been a pleasure to work with and she gets results. I found a new position, in a tough economic environment, through LinkedIn using the strategies that Cheryl taught me. I was in the job market actively looking for over six months. I was not using social media before the pilot program with Cheryl and was having very limited success. Once I started using social media based under Cheryl's direction, my success rate improved dramatically and the number of interviews increased resulting in multiple job offers. I highly recommend Cheryl as a career coach.

Dave Becker

“I had been struggling with the umptenth rewrite of my resume for weeks, unable to get it to speak out for me. Then a mutual friend recommended Cheryl. I didn't call her right away since I stubbornly insisted to myself that I could do it without help. Finally, I realized that I needed a new set of eyes and some new thinking. Cheryl's response knocked me over. In a few short days I had a powerful resume that is exactly what I was looking for as well as a cover letter that I can easily customize. Cheryl delivers!

Richard Floyd

Cheryl wrote my resume, and after weeks of sending out my old resume and getting no phone calls, as soon as I got the first draft I sent it to a few job listings and was 5 for 6 in return phone calls- yes 5 for 6!!!..after no responses in the first 2 weeks; Cheryl's work made that much of a difference!! I know anyone looking to move on from where they are working and needs that GREAT resume should contact Cheryl immediately.”

Darrin Bailey

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Is that Negotiable?

Business meeting

Do you feel uncomfortable with the salary negotiation process? Here are some commonly asked questions along with the answers.

How do you correctly estimate your worth in the marketplace?

Do your research. Salary.com and Payscale.com are good places to start. Also make sure to check salary surveys done by professional associations. You can find out which associations are linked to your field by using the search engine at this URL: http://www.asaecenter.org/Directories/AssociationSearch.cfm.

How do you determine what the going rate is as far as salary is concerned in a new geographic area?

Same as above. Some professional associations break down the going rate by geographic location. Also, refer to http://cgi.money.cnn.com/tools/costofliving/costofliving.html.

How do you answer the question, What are you looking for in terms of salary?

It´s best not to answer this question. Giving a specific answer can knock you out of the running, especially if you answer this question before you have received an actual offer. Try to delay answering any questions about salary until you are offered the position. One way to put off answering this question is to say, I´d like to hear more about the position first before we talk about salary.

If you are pressed to give an answer, give a range, not a specific dollar amount. A good way to phrase it is, Based on my salary research, I know that the going rate for someone with my level of experience in this geographic area is between $____ and $___. This subtly lets the interviewer know that you know what you are worth in the marketplace and at the same time gives you room for negotiation because you haven´t locked yourself in to a specific dollar amount.

What exactly is negotiable in the salary negotiation process?

It depends on the position, the company, and the industry. Some things that may be negotiable are: health insurance, vacation time, annual salary review, retirement savings plans, bonus plans, college tuition reimbursement plans, andstock options.

Cheryl Palmer is an Executive Career Coach at Call to Career, a professional career coaching and resume writing firm based on Silver Spring, MD. You can email her at cheryl.palmer@calltocareer.com.

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